Latest Posts
- Conversion Rate Optimization, Customer Retention
13 Mins Read
4th April, 2018
Did you know that customer churn costs $168 billion per year for businesses in the US?
So, how do yo…
- Customer Retention, Marketing Automation
11 Mins Read
24th March, 2017
Let this statistic open your eyes: B2B eCommerce experiences the lowest conversion rates according …
- Campaign Personalization, Marketing Automation
13 Mins Read
17th March, 2017
When I got my hands on Martin Lindstrom’s Small Data: The Tiny Clues that Uncover Huge, it was unput…
- Product Updates
5 Mins Read
14th March, 2017
Today, Journey Designer completes 8 months. Yeah, I know, it’s a weird milestone to celebrate …
- Marketing Automation
9 Mins Read
5th July, 2018
Hello, world!
I am Cookie. Don’t confuse me with the cookie your granny makes and hides in the jar. …

Avantika Pandey
Sharath Byloli
Shafique Gajdhar
Avlesh Singh
Rohit Srivastav