Conduct Path analysis on specific segments or lists you’ve created. Focus on particular user groups to uncover how they interact with your platform, allowing for a more targeted understanding of user behavior.
Product Releases
What’s new on WebEngage?
Explore the latest feature rollouts, product enhancements, SDK updates, UI/UX improvements and other critical updates designed to make your goals more achievable and your journey with WebEngage smoother than ever!
Release Categories
- March 2024
Paths: Advanced Filters on Segment/List
- Analytics & Reporting
- Advanced Analytics, Path Analysis, Segmentation
- March 2024
Paths: Split by Attributes
Break down events by specific attributes to get a detailed view of user behavior at each step. Each attribute split is treated as a unique event, offering deeper insights into how different user groups navigate your platform.
- Analytics & Reporting
- Advanced Analytics, Path Analysis, Paths
- March 2024
Scheduled Emails
Stay updated effortlessly with scheduled email reports that deliver your dashboard data and pinned metrics directly to your inbox. This feature eliminates the need for frequent logins, ensuring you remain informed on key metrics and trends without disrupting your workflow, keeping your focus on decision-making and execution.
- Customer Data Platform
- Custom Dashboards, Dashboard, Scheduled Emails
- March 2024
Quick Switch
The Quick Switch feature lets users set any dashboard as their default landing page, streamlining workflows and enhancing productivity. By customizing the first screen they see, users can ensure a consistent and tailored experience, reducing the time spent navigating and increasing focus on what matters most.
- Customer Data Platform
- Custom Dashboards, Dashboard, Quick Switch
- March 2024
Introducing WebEngage Mail
With WebEngage’s new Email platform, you can send emails directly, bypassing external ESPs. This streamlines campaign management, improves performance tracking, and enhances deliverability. It also reduces costs while offering personalization, automation, and a unified customer view for more effective and cohesive marketing.
- Campaign Orchestration
- Email Service Providers (ESP)
- March 2024
List Duplication & Customization
Easily duplicate and customize lists to streamline list management. This feature saves time and effort by allowing you to replicate existing lists and make necessary adjustments without starting from scratch. Enhance efficiency in list creation and management, ensuring a more productive and organized workflow.
- Analytics & Reporting
- Advanced Analytics, Lists
- March 2024
Rename User/Event Attributes
Update user or event attribute names directly from the dashboard to streamline your workflow and maintain data alignment with evolving business needs. This feature simplifies data management by allowing instant modifications, ensuring your attributes remain relevant and accurately reflect current business requirements.
- Analytics & Reporting
- Advanced Analytics, Attributes
- February 2024
Custom Alerts: Updates
Custom Alerts allow you to set specific thresholds for key metrics that matter most to your business. For example, if you’re monitoring website traffic, sales conversions, or customer engagement, you can define a threshold that signals a significant change. Once the threshold is set, the system continuously tracks the metric in real-time. If there’s any deviation—whether it’s an unexpected drop or spike—you’ll receive an immediate notification. This helps you stay proactive, enabling swift actions to address potential issues or capitalize on positive trends. Custom Alerts are a powerful tool for staying informed and agile in managing your operations.
- Customer Data Platform
- Custom Alerts, Hyper Personalization, Marketing Automation
- February 2024
Stop One Time Campaigns
Take full control of your campaign communications with the new feature that lets you stop one-time campaigns directly from the dashboard. This capability streamlines campaign management, allowing you to halt campaigns instantly if needed, ensuring more precise control and responsiveness in your marketing efforts.
- Campaign Orchestration
- Campaign Management, Campaign Optimization, Dashboard
- February 2024
Events Analytics: Comparison Tooltip
This feature enriches your analysis by revealing both the direction and rate of change in data trends. By highlighting how trends are evolving and their pace, it provides a deeper understanding of user behavior, allowing for more accurate forecasting and strategic decision-making.
- Analytics & Reporting
- Advanced Analytics, Event Analytics, User Analytics
- February 2024
Event Analytics: Hourly Granularity
Gain deeper insights into user behavior with hourly event analysis. This feature goes beyond daily summaries, offering a detailed view of user interactions throughout the day. By examining events on an hourly basis, you can identify patterns and trends more precisely, enabling more informed and timely decision-making.
- Analytics & Reporting
- Advanced Analytics, Event Analytics, User Analytics
- February 2024
Journey: Is in Segment / List Block
Enhance your user journey customization with the upgraded ‘Is in Segment / List’ block. Now supporting both Lists and Live Segments, this feature offers increased flexibility and personalization. Tailor user experiences more precisely by incorporating dynamic segments and lists, optimizing engagement through more relevant and targeted interactions.
- Campaign Orchestration
- Campaign Optimization, Customer Journey, Journey Designer
- February 2024
Cohorts: Export to Lists
Export both static and refreshing lists from cohort analysis to monitor user behaviors over specific periods. This feature allows you to track retained or dropped-off users effectively, facilitating targeted follow-ups and strategies. Enhance your understanding of user engagement and optimize your approach based on detailed behavioral insights.
- Analytics & Reporting
- Cohort Analysis, Cohorts, Lists
- February 2024
Cohorts: Segment Filter
Identify unique cohorts within each segment for targeted analysis based on specific user characteristics. This feature enables precise insights by isolating distinct groups, allowing for tailored strategies and more effective decision-making. Customize your analysis to address unique needs and trends within each user segment.
- Analytics & Reporting
- Cohorts, Segmentation, User Segmentation
- February 2024
New Call-To-Actions For Push Notifications
URLs/ Deeplinks: (Default selection) Directs users to a specific screen or resource in your app
Copy: Allows users to copy the text
Share: Allows users to share the text
Call: Allows users to call a phone number
Snooze: Enables snoozing notifications, hiding and reappearing after a set time.
Track Event: Allows users to track events and update their value
Set User attribute: Allows users to track or update user attributes
Dynamic Action/ Custom Action: Your team can pass the action type that they want
- App Personalization
- CTAs, Push Notifications
- February 2024
Text Overlay Layout For Push Notifications
Full image notification state: The background image covers the entire push notification space, with text overlapping the image for a striking visual effect.
Collapsed right aligned notification state: Customize the collapsed notification with a half-width background image, or use the default app icon.
Collapsed no image notification state: Full text push notifications along with default icons.
- App Personalization
- Push Notifications
- February 2024
Push Notification Updates – Add Sounds, Custom Icons, Auto Dismiss & Auto Scroll To Your Push Campaigns
Sound additions: Add custom sounds to your notification (only supported for iOS).
Custom large icons: Customize the large icon of the app. This will be for the text, banner, rating, and carousel layouts.
Auto dismiss: Auto initiating notification dismiss. Currently applicable only to Android.
Auto scroll carousels: Enables you to automatically add scrollable images on the carousel.
- App Personalization
- Push Notifications
- January 2024
One-click Unsubscribe Support For Emails
Gmail and Yahoo are improving email security and user experience with new guidelines for bulk email senders. As part of these updates, the **One-click Unsubscribe Button** has been introduced. Positioned next to the email header, it allows users to easily opt-out of unwanted emails, enhancing control and reducing clutter.
- Campaign Orchestration
- January 2024
Dynamic Button Click Tracking For WhatsApp
Easily track clicks on WhatsApp templates featuring dynamic buttons to gain valuable insights into user interactions. This feature provides a seamless way to monitor engagement, helping you understand user behavior and refine your messaging strategies for more effective communication and improved campaign performance.
- Campaign Orchestration
- CTAs, Dynamic Buttons, WhatsApp
- January 2024
Timer Push Notifications
Choose from engaging layouts—Countdown, Countdown with Progress Bar, and Big Countdown—to add urgency to your messages. Whether you want to create a sense of FOMO, offer limited-time perks, or set reminders, our Timer Push feature makes it possible!
- Campaign Orchestration
- Push Notifications, Timer Push
