Enhance your Funnel Analytics experience by slicing and dicing user data effortlessly. Create highly targeted segments based on user attributes or behaviors to unlock the power of customized campaigns and maximize conversions with precision.
Product Releases
What’s new on WebEngage?
Explore the latest feature rollouts, product enhancements, SDK updates, UI/UX improvements and other critical updates designed to make your goals more achievable and your journey with WebEngage smoother than ever!
Release Categories
- December 2023
Funnel Analytics: Segment/Static List Filter
- Analytics
- Advanced Analytics, Funnel Analytics, Funnels
- December 2023
Predictive Segments: Pause / Delete, Details Section
Gain greater control and valuable insights with the latest updates:
- Pause / Delete: Pause auto-refresh to hold onto a set of users in the list or delete predictive segments when campaigns are not dependent on them.
- Details Section: Dive deep into predictive segment metadata with data points such as created date, last refresh date, and scheduled next refresh date.
- WebEngage AI
- Predictive Segments
- December 2023
Predictive Segments: On-Demand Refresh
Take control of your Predictive Segments with the new On-Demand Refresh feature. Now, you can manually refresh your segments anytime, just like the existing List Refresh option.
- WebEngage AI
- Predictive Segments
- December 2023
Summarized Reports for Campaigns, Journeys & Relays
Now enjoy a more streamlined reporting experience with comprehensive, aggregated reports:
- Flexible Timeframes: Download reports broken down by day, week, month, or a rolling 30-day window, for more insight into your campaigns and journeys. This makes it easier to track and compare data, especially for ‘Unique’ metrics.
- Revamped Reporting Columns and Metrics: We’ve removed redundant columns and added essential metrics to give you a clearer, more complete performance overview.
- Analytics
- Data Analysis, Reports
- November 2023
Mobile Push: New Top Card Metrics
We have added 2 new key metrics to help you quickly assess your Mobile Push campaigns:
- CTOR (Clicks to Impression Ratio): Offers instant insights into campaign effectiveness.
- Click-through Conversions & Revenue:
Now available on the Top Cards for a more visible performance overview.
You can also enable Open-through Conversions and Revenue in the Key Metrics section for even deeper insights.
- Analytics
- Push Analytics, Push Notifications
- November 2023
Campaign Lifecycle
This enhancement builds on the previous ‘Max Limit’ feature, providing precise control over the frequency and recurrence of in-app notifications. It allows for more targeted delivery, ensuring users receive notifications at optimal intervals without overwhelming them. This upgrade enhances user experience by balancing engagement with minimal disruption.
- App Personalization
- App Personalization, Campaign Personalization, Hyper Personalization
- November 2023
Campaign Prioritization
Effectively manage multiple campaigns targeting the same audience by strategically prioritizing them. This approach ensures users receive the most relevant content, optimizing engagement and minimizing overlap. Prioritization helps deliver tailored messages at the right time, enhancing user experience and maximizing the impact of each campaign.
- App Personalization
- Campaign Prioritization, Hyper Personalization, User Engagement
- November 2023
Frequency Capping for In-app
Now, you can control the number of In-app notifications shown per session and set a time gap between them to avoid back-to-back notifications. This prevents overwhelming users with multiple notifications in one session. This feature requires SDK updates: Android v4.6.0, iOS v6.5.0.
- Omnichannel Engagement
- Frequency Capping, In-app
- November 2023
Lifecycle for In-App & App In-line
With this update, configure how many times a campaign should be displayed until clicked and set it to recur on a schedule (hourly, daily, weekly, or monthly). You can also specify how many times the cycle should repeat or let it run until the campaign ends. This feature requires SDK updates: Android v4.6.0, iOS v6.5.0.
- Omnichannel Engagement
- App In-line, In-app
- November 2023
[Premium Feature] API for User’s Campaign History
Introducing a new API that lets clients fetch all communications (with personalized values) sent to a specific user. Whether for internal audits or customer support, this feature helps you:
– Keep a record of all user communications.
– Enable support teams to access and resolve issues faster with complete campaign history, including status updates.
- Analytics
- Data Analysis, User Data
- October 2023
New Channel: Viber
We’re excited to introduce Viber to WebEngage’s channel suite, especially useful for clients in the SEA region, including the Philippines. With Viber, you can send rich media messages, including images, videos, docs, and text with a button.
- Customer Data Platform
- Integration, Viber
- September 2023
Catalog and Recommendation: Introducing Loop Support
We’re excited to announce Loop Support, a powerful upgrade for your personalization strategies:
Loop Across Items: Effortlessly navigate through all items within a recommendation and combine multiple item-item recommendations into one.
Loop Across Array Attributes: Now, you can integrate catalog details by looping through array attributes for seamless personalization.
- WebEngage AI
- Catalog and Recommendation
- September 2023
Amplitude Integration: Cohorts Export
We’re thrilled to announce that Amplitude users can now effortlessly export cohorts to WebEngage! This integration empowers you to harness WebEngage’s campaign capabilities, unlocking new opportunities for targeted and effective campaigns.
- Customer Data Platform
- Amplitude, Integration
- August 2023
Custom Date Range: Channel Overview & Engagement Overview pages
Experience greater flexibility and insight into your campaign performance:
Choose Your Date Range: You can now select any 30-day period within the past year, moving beyond the previous options of yesterday, last 7 days, and last 30 days.
Real-Time Stats: View current day’s stats refreshed hourly, plus CSV reports will now include the latest data for the current day.
- Analytics
- Data Analysis, User Data
- August 2023
App In-line: Save and Import Custom View Templates
Easily save and import Custom View templates, allowing you to reuse them across multiple campaigns. This means no more starting from scratch with key-values for each campaign! Additionally, you can add images to your templates for quicker identification.
- Omnichannel Engagement
- App In-line
- July 2023
Send One-Time Campaigns without Segment Brewing
You can now send one-time campaigns without waiting for segment brewing! This enhancement allows you to launch campaigns via email, SMS, WhatsApp, web push, or Mobile Push even when the targeted segment is in the “In Progress” state.
- Omnichannel Engagement
- Campaign Management
- July 2023
Shopify Plugin: Auto Sync Catalog and Past Order/Customer Data
When a new store installs the plugin, we automatically sync all order, customer, and product catalog data, eliminating the need for manual entry.
Historical Data Sync: This feature is available for new stores that haven’t connected to a WebEngage account yet, preventing data duplication.
Hourly Catalog Updates: Your product catalog will refresh every hour by default, ensuring your information is always up to date.
Order Tracking: Past orders will be captured as an “Order created” event, with historical data reflecting on the dashboard within 24 hours.
- Customer Data Platform
- Shopify, User Data
- July 2023
Customize Email Preheader
Email preheaders are now customizable! Instead of automatically capturing the first line of your email body, create catchy phrases that summarize your message right in the inbox.
- Omnichannel Engagement
- Email, Hyper Personalization
- June 2023
Custom Alert: Enhanced Event Tracking and Real-time Alerts
Set up alerts for specific events you want to track and monitor important metrics closely. Receive instant notifications whenever there’s a deviation from your set thresholds, ensuring you never miss a critical change. Multiple users can subscribe to the same alert, and you can even mute alerts to reduce noise.
- Customer Data Platform
- Custom Alerts
- June 2023
Web In-line Content: Enabling Dynamic Element Use Cases
You can now run campaigns on dynamic elements within your Web In-line Content! Previously, certain constraints limited our ability to achieve specific use cases based on how clients’ websites were configured. With this enhancement, you can leverage dynamic elements to create more engaging and effective campaigns.
- Campaign Orchestration| Omnichannel Engagement
- Campaign Personalization, Hyper Personalization, Web In-line
