ABP Weddings, Bengal’s online matrimonial platform, increases its revenue by 20% with omnichannel engagement using WebEngage

WebEngage plays a vital role in improving our growth metrics, enabling us to deliver contextual communications across channels and accelerate user engagement throughout the user journey. What stood out to me was the dedication of the team and the prompt growth initiatives taken by the customer success team.

Author Photo

Arindam Baral
Head - Product & Technology, ABP Weddings

  • Industry:

    Others

  • Location:

    India

    Quick Facts

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    Boost in Revenue within 6 Months

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    Increase in Profile Validation and Photo Uploads

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    Boost in Reactivation of Dormant Users

About ABP Weddings

ABP Weddings is an online matchmaking website for the Bengali community. It is the replica of the traditional matrimonial classifieds recreated into a digital matrimonial site with enhanced choices and better convenience. The brand enables people to find the right partners through a wide database of verified matrimony profiles. Users can customize search, shortlist profiles and share with family members with ease. The registration process for the platform is absolutely free with free access to profiles. Payment is charged once a chat is initiated with the prospect.

Objectives of ABP Weddings

  • Improve user engagement and retention
  • One of the key metrics ABP Weddings focused on was to build connected user experiences for each user on their preferred channels using omnichannel engagement campaigns to improve reach and retain existing users to boost service adoption.

  • Accelerate first-time conversions
  • Another goal ahead of the brand was to accelerate contextually driven engagements to convert free users to paid customers, based on the actions performed.

Challenges faced by ABP Weddings

  • Reducing profile verification drop-offs
  • Reactivating dormant users

Why WebEngage

ABP Weddings adopted WebEngage for a holistic retention-led solution that enables the brand in real-time targeting, along with a host of other features like getting a unified view of their users’ data with CDP, running automated omnichannel engagements, and journeys to reactivate users all under a single platform.

WebEngage in Action

The team at WebEngage helped the matchmaking website to boost its user engagement and retain maximum users. The platform enabled the brand to analyze user drop-offs and prevent them by sending customized omnichannel communication to the right user at the right time. This led to an increased user retention rate and engagement.

Apart from engaging users who dropped out of the portal, WebEngage’s Journey Designer also helped the brand to re-engage the dormant users who were inactive on the app or website portal for a long time, further improving the brand’s overall conversions and revenue.

The WebEngage Impact

Collaborating with WebEngage brought qualitative growth in ABP Weddings conversions and revenue with a 20% boost in revenue within 6 months and a 1.3X boost in reactivation of dormant users on the platform.

ABP Weddings

  • Created: 17th Jan , 2022
  • Last Updated: 07th Feb , 2022

Arindam Baral

Arindam Baral Head - Product & Technology, ABP Weddings

WebEngage plays a vital role in improving our growth metrics, enabling us to deliver contextual communications across channels and accelerate user engagement throughout the user journey. What stood out to me was the dedication of the team and the prompt growth initiatives taken by the customer success team.


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