Century Real Estate Drives Faster Conversions with Intelligent Lead Journeys

Summary

Century Real Estate is one of Bengaluru’s most established real estate brands, with a 50+ year legacy and a strong portfolio of premium developments. With multiple projects and a long buying cycle, the team wanted a more structured way to keep engagement relevant, move prospects across stages, and reconnect with past interest.

With WebEngage, Century built a more connected lead engagement system across its portfolio

Objective 1: Improving Progression from Inquiry to Site Visit

Challenge

Prospect interest was coming in, but movement to site visit needed to happen faster across stages and projects.

WebEngage Approach

Century used Journey Designer to map communication by project interest and funnel stage, bringing more structure to reminders, confirmations, and follow-ups.

The Impact

30% reduction in time from inquiry to site visit

Objective 2: Re-engaging Past Leads More Effectively

Challenge

A meaningful pool of past leads existed, but earlier interest was not consistently being brought back into active consideration in a relevant way.

WebEngage Approach

Using CDP-based segmentation, Century grouped leads by last interaction, project interest, and budget range, then activated re-engagement journeys across WhatsApp and email.

The Impact

4–5% increase in dormant lead reactivation

Objective 3: Creating More Connected Engagement Across Channels

Challenge

Prospects were engaged across multiple touchpoints, but communication felt less connected throughout the journey.

WebEngage Approach

WebEngage coordinated email, SMS, WhatsApp, RCS, and on-site notifications from a single platform, while two-way WhatsApp bots handled real-time queries and handoffs.

The Impact

Improved response times, higher engagement, and reduced load on routine sales queries.