About Epigamia
Centering its motto around innovation, Epigamia is a Mumbai-based Greek Yogurt brand that has 35+ products to offer, the range of which is quite vast. Yogurt, beverages, desserts, cheese, spreads, and more, Epigamia has them all, in different sizes and flavors. Best part? Being all-natural, they call themselves Activists of Taste and Advocates of Health! None of the products have preservatives, artificial flavors, or any other adulterated ingredient. They are only made from real fruits and ingredients.
Goals
• Boost the number of Orders Placed
One of the primary growth metrics that Epigamia wants to boost is the total number of orders placed. This means that the brand wants to nullify all the customer drop-offs; at all the touchpoints during the purchase journey.
• Increase Repeat Orders
Since retention is equally important as acquisition, Epigamia is also looking at boosting the repeat orders. Once a customer places an order on the website, it’s very important for a company for that customer to come back and place orders again.
Challenges
- Increasing Email Open Rate
- Strategizing Email Segmentation for better targeting
Why did Epigamia choose WebEngage?
Epigamia decided to partner with WebEngage as the engagement and retention tool has superlative analytics, segmentation, personalization, and adequate channels for omnichannel marketing. The platform’s analytical capabilities also make it possible for businesses to get a 360° view of their users, products, campaigns and compare the impact of each channel of engagement. With WebEngage, campaign management becomes really easy. This easy-to-use platform allowed me to efficiently manage email campaigns and cut down on manual efforts that usually go into personalization. I could easily send hyper-personalized emails with the help of real-time user data and behavioral data that I could access on WebEngage’s dashboard.
Adithi Hulyalkar
Content Manager, Epigamia
WebEngage in action
WebEngage allows Epigamia to engage users with tailored emails at the right moment, fostering brand loyalty. Backed by deep insights and intuitive features, WebEngage also enables the brand to segment their users by their preferences and behavior to engage them with contextual messages. This meant that with WebEngage, the D2C Brand can also analyze the Email campaigns against various performance indicators. This helped them to understand their impact on user engagement, conversions, and revenue.
Impact
Using WebEngage turned out to be a fruitful decision for Epigamia. It witnessed a 25% QoQ boost in Orders Placed and a +20% rise in Email Open Rate.
