About HomeLane
HomeLane is India’s leading tech-enabled home interiors brand which provides end-to-end interior services in a personalized and professional manner. Started in 2014, HomeLane guarantees a predictable, easy service for homeowners through its unique delivery timeline of 45 days. The brand also assures superior quality finish with complete price transparency.
HomeLane currently services 12+ cities through 21 experience centers across India.
Adopting the right marketing automation platform that meets HomeLane’s expectations
To provide a best-in-class user experience in an evolving industry, the Product & Marketing teams at HomeLane decided to adopt WebEngage’s marketing automation platform to:
- Reduce drop-offs in the user lifecycle
- Increase the conversion rate and revenue
- Improve the North Star Metric – Consultation Booked
Goal
- Increase the pool of qualified leads and convert them into customers
Challenges
- Monitoring user actions and behavior at scale
- Reaching out to users in real-time
Solution
Behavior-based, multi-channel user engagement
The Customer Success team (CSM) at WebEngage got an in-depth understanding of the user lifecycle on HomeLane’s website. The CSM team suggested HomeLane to adopt a behavior-based multi-channel engagement approach. To convert website visitors into qualified leads, they create user journeys using the WebEngage Journey Designer.
The journey triggers when a user abandons the lead form midway on the website. After checking the users’ reachability on different engagement channels like WhatsApp, Email, Web Push, and SMS, the journey delivers contextual communication persuading the user to complete the lead form and become a qualified lead.
Now to nurture these qualified leads and convert them into loyal customers, HomeLane runs another journey to re-engage the leads based on the products browsed by them.
The journey tracks the actions of leads on the HomeLane website and sends timely nudges on their preferred channels.
Result
HomeLane has been able to increase the pool of qualified leads and convert those leads into customers by using a personalized, multi-channel communication approach. This has helped them increase its revenue and deliver exceptional user experiences at scale.
