About Speero

Founded in 2017, Speero is a Riyadh-based auto parts marketplace that allows users to buy new and used automotive spare parts through its website and mobile app. Users can also submit requests for the spare parts they’re looking for and receive quotations within hours. If they like the price, they can order the parts right away, which are then delivered to their doorstep anywhere in Saudi Arabia.

Speero has served 400k+ customers since its launch providing customers with over 700k quotations. Besides selling directly to customers, Speero also sells spare parts to car repair centers (workshops).

Adopting the right retention platform that meets Speero’s needs

With an objective to offer exceptional shopping experiences to its users, Speero decided to adopt WebEngage’s Retention Operating System to:

• Engage and retain maximum users
• Increase its revenue

Goals

• Convert unknown visitors into known users
• Encourage cart abandoners to place an order
• Increase the number of orders placed

Challenges

• Building various segments and figuring out the right communication
• Nudging cart abandoners at the right time to complete the checkout process
• Monitoring user actions at scale

Solutions

• Targeted user engagement through Dynamic Segmentation

The Customer Success Manager (CSM) at WebEngage collaborated with the Marketing team at Speero to solve the challenge of building various user segments. However, it didn’t take long for both the teams to narrow down on the Dynamic Segmentation capability available on the WebEngage dashboard.

After creating the segments, Speero engages them across channels using the WebEngage Journey Designer.

• Timely, contextual communication using Funnel Analysis

Speero wanted to understand its user behavior first and then encourage the cart abandoners to place an order. To do this, the team decided to leverage Funnels on the WebEngage dashboard. The Funnel Analytics capability enables them with insights like average time to convert and the optimal time to send the communication.

Using these insights, Speero sends timely & contextual communication to cart abandoners on their preferred channels.

• Event-based, personalized user engagement journeys

The team at Speero keeps track of its users’ actions by using System and Custom events on the WebEngage dashboard. These events help them understand the right context and send personalized communication to its users.

Results

The team at Speero has been able to automate its user engagement initiatives, increase business revenue and retain its users. They continue to deliver exceptional shopping experiences and grow exponentially in a highly fragmented auto spare parts market.