About Testbook
Testbook is a leading Indian EdTech company that helps students practice, analyze exam patterns, and improve their knowledge on one platform. They provide online live tutoring, mock tests, educational resources, preparation timelines for reviewing progress, portfolios for tracking performance, ready solutions, and more.
With a registered user base of 5.9+ crore users, 242+ Crore tests have been attempted on their website and Android app.
Testbook is the perfect incubator for talent.
Their motto, “You come, you learn, you conquer,” enables you to train under the best mentors and become an expert in your field.
That being said, Testbook offers flexibility in the projects you choose, how and when you work on them, and what you want to add to them. Operating on a freemium model, new users can get access to courses for a limited time, after which they’ll be required to purchase their courses.
Their USPs:
With 5.6+ crore students and one of the best selection rates in India among online learning platforms, Testbook can help you excel.
- Expert Insights: You learn from the masters of the subject in the most engaging yet simplified ways.
- Real Exam Simulations: Feel the thrill of a real exam. Improve your time & pressure management skills.
- Detailed Score Analysis: Get a detailed breakdown of your strengths & weaknesses and discover insights to improve your score.
- Linguistic Flexibility: Learn in the language you are most comfortable with. Choose from any of the platforms’ 12 languages.
Key Features Used:
- Spin the wheel gamification templates
- Scratch card gamification templates
- Custom HTML
- User segmentation
Testbook & WebEngage | A Collaborative Effort:
Objectives:
- Enhance user engagement and retention on the platform.
- Develop a more effective and efficient template creation process.
- Improve two-way communication with their learners and prospective users.
Challenges:
- Previous partnerships for user app engagement via promotions did not yield the desired results.
- The earlier template creation process was manual and time-consuming, limiting scalability and flexibility.
- Lack of two-way engagement features, hindering user feedback and interaction.
Why Did Testbook Pick WebEngage?
The team at Testbook has been using WebEngage since 2017, and they’ve kept experimenting with new features and proving their mettle because of the value in services and the introduction of many new features that can upscale their business even more.
The Testbook is one of the earliest adopters of WebEngage’s features.
For the Testbook team, WebEngage helps to:
- Automate communication
- Analyze the performance of events and campaigns
- Unify customer data from various sources to provide a 360-degree view of a user
- Bring efficient ROI and engagement
Results?
Use Cases
The Way Forward
What does the way forward look like for Testbook?
The Testbook team, proactive as always, is looking forward to implementing in-app surveys to improve their products and services and app in line to further their user engagement efforts.
We wish them all the best and hope to be there for every step of their way.
