About VCGamers
Based in Bekasi, Indonesia, VCGamers is a marketplace platform specializing in in-game items and services, connecting sellers and buyers to facilitate secure and convenient transactions. The platform offers gamers a comprehensive experience to trade, socialize, and stay updated with the latest gaming news. VCGamers’ vision is to become the leading platform that connects gamers and enhances their gaming experience through safe and engaging interactions.
Its mission is to provide a secure, user-friendly environment where gamers can trade, interact socially, and discover new gaming opportunities.
Key Features Used:
- Journey Designer
- User Segmentation
- Email Campaigns
- Web push & On-Site Messaging
- A/B Testing
- Push Notifications
- Behavioral Triggers
- Cohorts and Real-Time Analytics
The Team’s Objectives
- Increase Conversions from New Users to Purchases: Optimize onboarding and user engagement strategies to drive higher conversion rates from first-time users to paying customers.
- Map and Engage Loyal Users: Identify high-value users and create tailored engagement strategies to nurture long-term relationships, ultimately boosting customer lifetime value (CLTV).
VCGamers’ Challenges In Driving The Objective
- Onboarding Adaptation: During the onboarding process, adapting to the WebEngage platform was a learning curve. However, this challenge was mitigated by WebEngage’s comprehensive documentation and the availability of the local support team to assist with smooth integration.
- Language and Support Barriers with Previous Platform: The client faced difficulties with CSM support with other tools the team used, primarily due to language barriers with foreign representatives, which complicated communication and issue resolution.
- High Costs with other tools: While the client was paying for services with other tools, they felt the pricing was high relative to the value received, especially since the platform was not fully optimized for their needs.
Why Did VCGamers Pick WebEngage?
Hear from the team:
“At VCGamers, we were looking for a marketing automation platform that could support our growth, especially in driving user retention and lifecycle communication at scale. Initially, most of our campaigns were manual—built around spreadsheets, basic CRM tools, and ad-hoc messaging through in-app and email.
We considered a few alternatives. However, what made us choose WebEngage was a combination of factors:
- The granular segmentation capability was far more flexible and user-friendly.
- The journey builder gave us full control to automate communication based on real-time user behavior.
- The local support team was responsive and understood the needs of fast-growing startups like us.
- Before WebEngage, the team tried other marketing tools, but most of them either lacked robust automation, were too expensive for the features offered, or didn’t integrate well with their tech stack. WebEngage gave them the balance they needed: powerful features, flexibility, and great local support.
“Since adopting WebEngage, we’ve been able to improve our onboarding flows, increase repeat purchases, and test new lifecycle strategies faster than before.”
Results?
VCGamers aims to create a more personalized and rewarding user experience through these initiatives. The road ahead is all about building stronger relationships, driving sustainable growth, and continuously enhancing player engagement with every interaction.
With WebEngage’s support, VCGamers is confident they can unlock new opportunities for their community and achieve long-term success.
We wish them all the best and hope to be there for all their endeavors.
