Cracking the Insurance Code: Driving Conversions in a Competitive Market

  • 25 May 2023 | 1 hr 20 min Podcast

Full video Podcast

Audio Chapters

Acquisition Strategies & Product Focus in Competitive Insurance Industry

Marketing Aggression & Market Share Dynamics

Accelerating Growth: Effective Funnels & Lead Generation

Lead Generation Challenges & Max Life's Stickiness Strategy

Unveiling Potential Buyers: The Power of Need Analysis

Solving Lack of Insurance Education in India

Decoding Funnels: What Works & What Doesn't?

Driving Targeted Creative Ads Through Segmentation

Re-marketing Strategies: Maximizing Funnel Re-Engagement

Decoding User Journeys & Optimizing Acquisition

Creating Last-Minute Urgency: Strategies to Convert Leads

Extending Customer Engagement Beyond the Sale

Simplifying Digital Cross-Sell Journeys for Max Life

Digital Transformation at Max Life Insurance


Welcome to the 11th episode of The State of Retention Marketing podcast, hosted by Ankur Gattani, VP of Growth & Marketing at WebEngage. In this episode, we have Sameer Jain, VP & Head of D2C eCommerce at Max Life Insurance.

Together, Ankur and Sameer embark on an insightful journey through the world of retention marketing in the insurance industry. They unravel the strategies and challenges faced by insurance companies like Max Life Insurance in acquiring and engaging customers.

Join them as they discuss acquisition strategies, product focus, and the competitive landscape of the insurance industry. Discover the marketing aggression and market share dynamics that shape the industry and explore effective funnels for seamless customer journeys and lead generation.

Ankur and Sameer also decode the intricacies of funnels, exploring what works and what doesn’t in driving customer engagement and conversions. They shed light on driving targeted creative ads through segmentation and maximizing funnel re-engagement through remarketing strategies.

The episode also dives into decoding user journeys, optimizing acquisition strategies, and creative strategies for converting leads with a sense of urgency.

Finally, get a glimpse into the digital transformation journey at Max Life Insurance, as Ankur and Sameer discuss the strategies and technologies employed to stay ahead in the ever-evolving digital landscape.

If you’re passionate about retention marketing and interested in the insurance industry’s unique challenges and strategies, this podcast episode is a must-listen.

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