In the 24 episode of The State of Retention Marketing podcast, VP of Growth & Marketing at WebEngage, Ankur Gattani, engages in an enlightening conversation with Harsh Garhwal, Vice President of eCommerce at DaMENSCH. Together, they uncover the hidden strategies behind cultivating a thriving Direct-to-Consumer (D2C) brand that places sustainable growth ahead of quick victories.
Harsh Garhwal underscores the pivotal significance of prioritizing quality, data-driven creativity, and a customer-centric approach from the very first interaction with your brand. Drawing from his extensive experience, including building Decathlon’s online ventures, Harsh shares how he had to unlearn certain practices when transitioning to DaMENSCH.
Throughout this episode, you’ll gain valuable insights into achieving the delicate equilibrium between rapid growth and long-term sustainability. Harsh also sheds light on the importance of reducing reliance on discounts while making customer retention a fundamental mission that permeates every facet of your organization. If you’re part of the D2C landscape, this podcast is a treasure trove of strategies for securing enduring success.
