Episode 16

Crafting Effective Media Retention Strategies

In the media industry's battle for consumer attention, the key lies in delivering captivating and unexpected content. But how do media brands use AI and original content to retain their audience and stay relevant? Join us as we explore this intriguing topic, uncovering valuable insights and navigating the dynamic landscape of media retention. Don't miss this thought-provoking discussion!

46 mins | 29 June, 2023

About the episode

In the 16th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Akshansh Yadav, Head of Products & Engineering, IDPL & DMCL (Zee Media). In the fiercely competitive media industry, where the race to capture consumers’ attention is relentless, the quest to deliver surprising and engaging content becomes paramount. However, amidst the clamor, there lies a more significant question: How are media brands harnessing the power of AI and original content to craft effective retention strategies and remain relevant in the ever-crowded landscape? Join us on this insightful episode as we delve into the intricacies of this topic, uncovering valuable insights and exploring the dynamic world of media retention. Don’t miss out on this thought-provoking discussion.

Navigate through the chapters

00:00

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Introduction

01:10

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Akshansh's Career Insights: Mastering Multichannel Engagement

03:35

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The Symbiotic Symphony: Balancing Editorial and User Acquisition for Retention

04:57

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User Engagement in Mobile Traffic: Branding, Ideologies, and Retention

06:22

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Mobile Web vs. App Engagement: Driving Loyalty and Retention

08:11

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Breaking News Power: App Installs & User Retention Strategies

10:49

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Navigating Audience Segmentation for Media Engagement

13:34

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Automating Personalization: AI's Role in Content Recommendation and Delivery

16:03

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Key Performance Indicators and User Acquisition Strategies

18:44

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Cracking the Code for Quality Audience Acquisition and Unprecedented Retention

21:46

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Understanding User Engagement & Retention in Digital News

22:53

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The Infinite Potential of India's News Ecosystem

25:15

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Embracing the Ebb and Flow: Unlocking the Potential of User Churn at Zee Media

28:01

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The Race for Attention: Engaging Users in a Crowded News Landscape

30:08

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The Element of Surprise: AI-Powered Engagement Strategies

32:37

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Channel Mastery: Unleashing Viral Potential and Amplifying Impact

34:24

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Unleashing the Organic Power of Facebook and App Stores

35:28

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Unlocking User Insights: Navigating the Known and Unknown in Media Analytics

37:11

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Evolving Media Landscape: Leveraging Data, AI, and Originality for Monetization

39:31

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Engaging Users Beyond Surface-level Information

41:19

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Nurturing a Transformative Future in Media

About the speaker

Akshansh Yadav

Head of Products & Engineering, IDPL & DMCL (Zee Media)

Meet Akshansh Yadav, the visionary Head of Products & Engineering at IDPL & DMCL (Zee Media). With degrees in digital and conventional marketing from prestigious institutions like Harvard Business School and MICA, Akshansh brings a wealth of knowledge and proven expertise in building businesses and creating value. He has a remarkable track record of delivering exponential growth for digital products and tapping into evolving digital marketing trends. Akshansh has been a sought-after speaker at various digital forums and has received prestigious digital marketing awards from YouTube, Google, and Adobe. With his strategic leadership, Akshansh is driving innovation and shaping the future of Zee Media, solidifying its position as a leader in the industry.