In the 16th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Akshansh Yadav, Head of Products & Engineering, IDPL & DMCL (Zee Media). In the fiercely competitive media industry, where the race to capture consumers’ attention is relentless, the quest to deliver surprising and engaging content becomes paramount. However, amidst the clamor, there lies a more significant question: How are media brands harnessing the power of AI and original content to craft effective retention strategies and remain relevant in the ever-crowded landscape? Join us on this insightful episode as we delve into the intricacies of this topic, uncovering valuable insights and exploring the dynamic world of media retention. Don’t miss out on this thought-provoking discussion.
Episode 16
In the media industry's battle for consumer attention, the key lies in delivering captivating and unexpected content. But how do media brands use AI and original content to retain their audience and stay relevant? Join us as we explore this intriguing topic, uncovering valuable insights and navigating the dynamic landscape of media retention. Don't miss this thought-provoking discussion!
46 mins | 29 June, 2023
About the episode
Navigate through the chapters
00:00
-
Introduction
01:10
-
Akshansh's Career Insights: Mastering Multichannel Engagement
03:35
-
The Symbiotic Symphony: Balancing Editorial and User Acquisition for Retention
04:57
-
User Engagement in Mobile Traffic: Branding, Ideologies, and Retention
06:22
-
Mobile Web vs. App Engagement: Driving Loyalty and Retention
08:11
-
Breaking News Power: App Installs & User Retention Strategies
10:49
-
Navigating Audience Segmentation for Media Engagement
13:34
-
Automating Personalization: AI's Role in Content Recommendation and Delivery
16:03
-
Key Performance Indicators and User Acquisition Strategies
18:44
-
Cracking the Code for Quality Audience Acquisition and Unprecedented Retention
21:46
-
Understanding User Engagement & Retention in Digital News
22:53
-
The Infinite Potential of India's News Ecosystem
25:15
-
Embracing the Ebb and Flow: Unlocking the Potential of User Churn at Zee Media
28:01
-
The Race for Attention: Engaging Users in a Crowded News Landscape
30:08
-
The Element of Surprise: AI-Powered Engagement Strategies
32:37
-
Channel Mastery: Unleashing Viral Potential and Amplifying Impact
34:24
-
Unleashing the Organic Power of Facebook and App Stores
35:28
-
Unlocking User Insights: Navigating the Known and Unknown in Media Analytics
37:11
-
Evolving Media Landscape: Leveraging Data, AI, and Originality for Monetization
39:31
-
Engaging Users Beyond Surface-level Information
41:19
-
Nurturing a Transformative Future in Media
About the speaker
Akshansh Yadav
Head of Products & Engineering, IDPL & DMCL (Zee Media)
Meet Akshansh Yadav, the visionary Head of Products & Engineering at IDPL & DMCL (Zee Media). With degrees in digital and conventional marketing from prestigious institutions like Harvard Business School and MICA, Akshansh brings a wealth of knowledge and proven expertise in building businesses and creating value. He has a remarkable track record of delivering exponential growth for digital products and tapping into evolving digital marketing trends. Akshansh has been a sought-after speaker at various digital forums and has received prestigious digital marketing awards from YouTube, Google, and Adobe. With his strategic leadership, Akshansh is driving innovation and shaping the future of Zee Media, solidifying its position as a leader in the industry.
Listen this podcast
Share this podcast
More such podcasts
Episode 42
Shubham Srivastava
Chief Product & Technology Officer at Eureka Forbes
Episode 44
Rahul Wishard
Head of CRM & Loyalty at Impresario Handmade Restaurants
Episode 6
Abhisha Shrivastava
Associate Director - Growth, Jupiter
Trusted by 800+ Global Brands
