WebEngage's granularity in creating segments and automating targeting using relays / journeys is our most loved feature here at Vikatan.
Lakshmi Muralikrishnan
Ex-AVP Digital - Chief Data Scientist, Vikatan
Grow your News & Publications business with us
Ensure better ROI from your marketing campaigns
Accurately attribute revenues to your channel-wise marketing campaigns to precisely map your ROI. Identify your most effective and least effective channels to better align your spends.
Give a leg up to your conversion efforts by fixing funnel drop-offs
Use funnels to track user movements across your platform & identify leakages in your onboarding, discovery & payment stages. Then use targeted & segmented messaging campaigns to plug those leaks, ultimately resulting in enhanced conversions & revenues.
Drive higher daily average time spent by your readers
Nudge your inactive users into returning back and the active ones into consuming more, by continuously reminding them of all the great content they’re missing out on. This will increase the average time spent on your platform by your users and will ultimately boost their lifetime value, opening doors to more future revenues.
Gear towards a higher Stickiness Ratio by optimizing conversion rates
A higher stickiness ratio entails better customer satisfaction & world-class apps have found to have a stickiness ratio of 50%+. Use multi-channel engagement campaigns to have significantly high DAUs & MAUs, ensuring a higher month-on-month stickiness ratio.
Use real-time user profiles to nurture your audience understanding
Automatically enrich your user profiles with a wide-range of data including search history, favorite genre, language preference, average session length, etc. to continuously better your own user understanding. Employ these insights into your campaigns to have a better ROI.
Make the most of the features available on the WebEngage marketing automation platform
Multi-channel Engagement
Product Analytics
Campaign Analytics
Journey Designer
Campaign Localization
Customer Retention
Media and Entertainment marketers across the world love WebEngage!
"Extremely user friendly. Could greatly help catapult business numbers if you're a power user."
"Great team to work with, I haven't seen such good implementation and post-implementation support ever!"
"Our worn out hunt for THE email automation tool we wanted, ended with WebEngage."
Why Media and Entertainment businesses choose WebEngage
Quick and Easy Integration
Seamless Onboarding
Superior Customer Success
Dedicated Support & Services
Build your Media & Entertainment business with us
After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth.
Ankur Gattani
Chief Growth Officer
The Media and Entertainment Master Pack
A 4-in-1 collection to help you scale up your Media and Entertainment user engagement and retention
