Don’t just compete
for your users’
attention. Win it!

WebEngage's granularity in creating segments and automating targeting using relays / journeys is our most loved feature here at Vikatan.

Lakshmi Muralikrishnan
Ex-AVP Digital - Chief Data Scientist, Vikatan

Grow your News & Publications business with us

Run lead-gen campaigns

Run lead-gen campaigns to engage first-time visitors

Capture every new site visit through on-site overlays by recording their emails & reaching out to them with relevant stories & offers. You can also use triggered overlays based on pre-fed conditions, such as scroll percentage, time delay, no. of pages viewed, etc.

Onboard new readers

Effectively onboard new readers to reinforce your app’s value

Make your onboarding as frictionless as possible to get your new users up & running in no time, enabling them to quickly reach the aha moment of your platform. This will ensure new users don’t abandon without first realizing your value proposition.

Enable seamless content

Enable seamless content discovery to boost page views

Use content discovery to drive engagement and thus, longer app usage, through highly relevant content recommendations, across segments (most clicked, most shared, most time spent) and genres (topics, location relevance, favorite writers).

Hook your new and returning readers

Hook your new & returning readers with tailored content recommendations

Tailoring news pieces to match your readers’ interests, based on past consumption as well as engagement (likes, shares) patterns, will enable your new users to come back more often and also cement your returning users for the longer term, increasing your LTV and future revenue potential.

Bring back your video abandoners

Get up to 18% of lost watch time back by reminding your attention-deficit audience to complete their videos. Having already showed interest, getting them back should not only be essential but will provide a great boost to your overall engagement rates.

Drive subscriptions

Drive subscriptions through a consistent cross-platform experience

Your audience isn’t limited by device or channel and you shouldn’t be too. Reach out to them on their preferred mediums with all the latest content and deliver delightful cross-channel consumption experience to drive more subscriptions.

Communicate to your users

Talk to your users in their preferred language & time-zones

Talk to your multilingual audience in their language and deliver the daily digest in their local time. This high-level personalization will ensure your users stick with you for long, ultimately boosting your customer lifetime value.

Make the most of the features available on the WebEngage marketing automation platform

Multi-channel Engagement

Understand engagement trends across different categories, times of day and channels like Mobile Push, Email, WhatsApp, Facebook, SMS and more!

Product Analytics

Analyze user behaviour and get product usage insights in the form of events, segments, funnels, cohorts, uninstalls and real-time stats.

Campaign Analytics

Test and automatically track your campaign's performance for deliveries, failures, opens, impressions, clicks, revenue and so on in real-time.

Journey Designer

Use a highly intuitive drag & drop interface to map user workflows to lifecycle campaigns.

Campaign Localization

Adapt your message’s content and delivery as per your user’s timezone, language, currency & preferences.

Customer Retention

Track the complete customer journey and encourage customers to return to your app via timely and personalized communication

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Why Media and Entertainment businesses choose WebEngage

Quick and Easy Integration

Refer to our highly effective integration playbook to complete your integration and set up WebEngage within no time.

Seamless Onboarding

Work with our team of onboarding specialists at every stage of onboarding until you go live with your first campaign on WebEngage.

Superior Customer Success

Leverage our experienced customer success team to brainstorm highly effective marketing solutions relevant to your business needs.

Dedicated Support & Service

Have a query or need more information about our product or services? Our support team is available 24*7 to help you resolve your queries instantly.

Build your Media & Entertainment business with us

After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth.

Aswin Ravi
AVP, Customer Services & Implementation

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The Media and Entertainment Master Pack

A 4-in-1 collection to help you scale up your Media and Entertainment user engagement and retention

Download Master Pack

300+

Enterprise Customers

400 Million

Users Tracked Monthly

75 Billion

Events Tracked Monthly

15 Billion

Messages Sent Monthly

1+ Million

Cross-Channel Campaigns

300 Million

Users Engaged Monthly

Take the next step. Build more meaningful relationships with your audience.

Request a Demo

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