Netflix, Hulu, Amazon Prime, Disney+ Hotstar, ALTBalaji, Spotify, Gaana, Bloomberg, Financial Times: it’s common knowledge that all these services, collectively, belong to the Media & Entertainment vertical. But what’s not so commonly known is the absolute need for them to
- Ensure a regular inflow of new “consume-worthy” content
- Relentlessly try to keep their users hooked to their platform
And what lies behind both of these objectives is the deep know-how of Consumer Behaviour – their preferences, likes, and even dislikes. Based on this, these platforms continue to refine their consumer understanding and churn out great content. Hoping to have a positive impact on their Retention and Lifetime Value (LTV).
The only problem is, user behavior has ceased to remain constant and has continued to evolve at a breakneck pace.
And that’s exactly what we, at WebEngage, aspire to do. We help businesses like yours gain a better understanding of your user behavior to improve your retention and LTV!
In lieu of this, we bring to you,
The Media & Entertainment Solutions Master Pack – A 4-in-1 collection of insights to help you scale your Media & Entertainment business via better retention and increased conversions!
1. The RFE Analysis Whitepaper for Media and Entertainment Businesses
User targeting models are helpful for every business to ensure different groups (or segments) of users are served the right offerings, based on their behavior and preferences. A great method to carry out this segmentation is the Recency, Frequency & Engagement (RFE) technique and in this whitepaper, we’ve talked about how to employ RFE modeling.
2. Understanding Content-led Engagement
Weekly content releases for media platforms can range from 10s (for OTTs) to potentially 100s (for news websites). In such a scenario, it’s really not possible to convey every new release to your users on an ad-hoc basis. What you need is a Marketing Automation tool that can automate not just your releases but all the other communications too! Eliminating the manual work and scope of errors. And our Content-led Engagement system is built to do just that!
3. Customer Spotlight Booklet
What’s good? – Someone advising you what to do. But what’s great? – Someone who has already done it, advising you what to do. And this is precisely what Customer Spotlight is. Leading Media & Entertainment Brands and Practitioners who can say “been there done that” when it comes to Retention and Engagement, and can share their “How-tos” with you.
4. Powering the Media & Entertainment Revolution
A handbook, developed by the WebEngage co-founders, to help you understand how marketing automation is an enabler of the breakthrough user experiences for Media & Entertainment businesses. This handbook digs a bit deeper into the various aspects of a marketing automation platform. It helps you explore the potential of the platform to transform your user engagement and retention today.