Turn on the lens on
your users'
consumption behavior

WebEngage's granularity in creating segments and automating targeting using relays / journeys is our most loved feature here at Vikatan.

Lakshmi Muralikrishnan
Ex-AVP Digital - Chief Data Scientist, Vikatan

Grow your News & Publications business with us

Ensure better ROI

Ensure better ROI from your marketing campaigns

Accurately attribute revenues to your channel-wise marketing campaigns to precisely map your ROI. Identify your most effective and least effective channels to better align your spends.

Give a leg up to your conversion

Give a leg up to your conversion efforts by fixing funnel drop-offs

Use funnels to track user movements across your platform & identify leakages in your onboarding, discovery & payment stages. Then use targeted & segmented messaging campaigns to plug those leaks, ultimately resulting in enhanced conversions & revenues.

Drive higher daily average time

Drive higher daily average time spent by your readers

Nudge your inactive users into returning back and the active ones into consuming more, by continuously reminding them of all the great content they’re missing out on. This will increase the average time spent on your platform by your users and will ultimately boost their lifetime value, opening doors to more future revenues.

Gear towards a higher Stickiness

Gear towards a higher Stickiness Ratio by optimizing conversion rates

A higher stickiness ratio entails better customer satisfaction & world-class apps have found to have a stickiness ratio of 50%+. Use multi-channel engagement campaigns to have significantly high DAUs & MAUs, ensuring a higher month-on-month stickiness ratio.

Use real-time user profiles

Use real-time user profiles to nurture your audience understanding

Automatically enrich your user profiles with a wide-range of data including search history, favorite genre, language preference, average session length, etc. to continuously better your own user understanding. Employ these insights into your campaigns to have a better ROI.

Make the most of the features available on the WebEngage marketing automation platform

Multi-channel Engagement

Understand engagement trends across different categories, times of day and channels like Mobile Push, Email, WhatsApp, Facebook, SMS and more!

Product Analytics

Analyze user behaviour and get product usage insights in the form of events, segments, funnels, cohorts, uninstalls and real-time stats.

Campaign Analytics

Test and automatically track your campaign's performance for deliveries, failures, opens, impressions, clicks, revenue and so on in real-time.

Journey Designer

Use a highly intuitive drag & drop interface to map user workflows to lifecycle campaigns.

Campaign Localization

Adapt your message’s content and delivery as per your user’s timezone, language, currency & preferences.

Customer Retention

Track the complete customer journey and encourage customers to return to your app via timely and personalized communication

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Why Media and Entertainment businesses choose WebEngage

Quick and Easy Integration

Refer to our highly effective integration playbook to complete your integration and set up WebEngage within no time.

Seamless Onboarding

Work with our team of onboarding specialists at every stage of onboarding until you go live with your first campaign on WebEngage.

Superior Customer Success

Leverage our experienced customer success team to brainstorm highly effective marketing solutions relevant to your business needs.

Dedicated Support & Service

Have a query or need more information about our product or services? Our support team is available 24*7 to help you resolve your queries instantly.

Build your Media & Entertainment business with us

After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth.

Aswin Ravi
AVP, Customer Services & Implementation

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The Media and Entertainment Master Pack

A 4-in-1 collection to help you scale up your Media and Entertainment user engagement and retention

Download Master Pack

300+

Enterprise Customers

400 Million

Users Tracked Monthly

75 Billion

Events Tracked Monthly

15 Billion

Messages Sent Monthly

1+ Million

Cross-Channel Campaigns

300 Million

Users Engaged Monthly

Take the next step. Build more meaningful relationships with your audience.

Request a Demo