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Your Startup's

Build rock-solid foundations for your growing business with the WebEngage retention stack, hands-on success management and expert deep-dives. All for Free!

Applications are now open for the third cohort.

Join The Fastest Growing Alumni From The Previous Two Cohorts

Alumni Stories

Alumni Stories – Perfora – Jatan Bawa

“WebEngage Startup Program has been very instrumental in our customer retention journey. Their platform helps us to engage our customers in multiple ways with the right tools such as the journey designer flow and more.”

Jatan Bawa
Founder at Perfora

Alumni Stories – fampay – Kush Taneja

“The WebEngage Startup Program helps us engage with users effectively, provide delightful experiences & build long-term relationships with them.”

Kush Taneja
Co-Founder, FamPay

Alumni Stories – Phool – Ankit Agarwal

“By enrolling in the WebEngage Startup Program, we’ve adopted a growth marketing approach that shall help us scale our business faster and bring down acquisition costs over time.”

Ankit Agarwal
Founder, Phool

Alumni Stories – AirBlack – Videt Jaiswal

“The WebEngage team is very consultative and helps us focus on the right things that matter across stages. Today, in our marketing funnels and journeys, we can not imagine our life without WebEngage.”

Videt Jaiswal
Co-Founder, Airblack

Alumni Stories – Innovist – Rohit Chawla

“The WebEngage Startup Program has given us the right direction to think about retention-led growth early in our journey.”

Rohit Chawla
Founder & CEO at Innovist

Alumni Stories – Apnaklub – Shruti

“WebEngage Startup Program has helped us deep dive into retention early in our journey. We have been able to build meaningful and personalized communications with our customers at the right stages in the conversion funnel.”

Founder & CEO at ApnaKlub

A peek into the program

Program's impact

In the last two years, we have seen


Applications globally


Startup success stories


Startups raised follow-on funding

Who should Apply?

We are actively looking for startups that are early-stage B2C brands in
eCommerce, D2C, EdTech, or FinTech industry and have...

You Have

Raised Seed to Series A funding

You’ve Seen

Some business traction

Your Startup

Is less than 3 years old & has less than 50 employees

You’re NOT

An existing WebEngage customer

The Program's Edge

Along with experiencing the usage and benefits of WebEngage's full-stack
Retention Operating system, you will also receive exclusive perks.

Free access to WebEngage’s Retention operating system up to 6 months

Get up to $25,000 in platform credit

Dedicated customer onboarding and success managers

Guidance to set up the right data and foundations for retention-led growth

Get access to exclusive Founder & Mentor community and events

Inviting disruptive startups across the
globe to join the program

800+ global brands trust WebEngage for customer engagement and retention

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How WebEngage Can Boost Your Startup's Growth?

Take the first step towards building a strong data culture and let insights design your engagement strategies

Omnichannel Engagement to Create Hyper-personalized Experiences

Don’t let channel availability restrain your engagement campaigns. Take your brand to the channels where your customers love to interact the most.

Automate Lifecycle Campaigns with Journey Designer

Create and optimize workflows in real-time based on customer Interactions. Simply automate campaigns across your customers’ lifecycle with WebEngage’s Marketing Automation.

Customer Data Platform Designed to Kill Data Silos

Slice & Dice User Data with our In-depth Segmentation Engine

Real-time Analytics for Accelerated Growth


WebEngage Startup program offers free credits for 6 months. A WebEngage specialist also helps reduce the learning curve while you implement and adopt the platform. The WebEngage team is aligned to help your startup grow.
That’s exactly what we have kept in mind while designing this program. You will need a developer to implement WebEngage. After you go live you would need someone from your team to own up this project, spending at least 4-5 hours per week.
These are the industries that WebEngage has deep expertise in. We also have existing best practices from these industries that we can share.
You will be able to take better advantage once you have a bit of traction and are looking to scale. Ideally we have seen this around 10K Monthly active users or 5K registrations threshold.
Based on information shared by you, the WebEngage team will evaluate the fitment for the program and take the final call. We evaluate basis alignment of the traction, growth potential and fitment of use cases. In some cases we might ask for additional information from you for making a better decision. You will hear from us in 2 weeks.
There is no hidden fee or freemium plan where you need to upgrade. WebEngage doesn’t charge anything for the first 6 months. After 6 months, you can move to paid WebEngage subscription plans which start from USD 1000/month. You may also receive additional credits at the end of 6 months.
You may submit your application and write your comments. We shall try and see if we can consider an exception.
This is not a Free trial or Proof of Concept as our team backs you up with best practices, peer sessions, etc. to help you grow faster. This is made available only to the eligible startups who can benefit from the program.
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Supercharge Your Startup's Growth

The Program helped us scale our business faster and bring down acquisition costs with time.


Ankit Agarwal

Founder, PHOOL

We approached WebEngage when we were unhappy with a competitor's product. We wanted excellent service, which is one of WebEngage's intrinsic values. From Oberoi Hotels & EazyDiner to The Postcard Hotel, we're a 100% WebEngage client!

Kapil Chopra

Founder - EazyDiner & The PostCard hotel

Global brands trust WebEngage


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