WebEngage's granularity in creating segments and automating targeting using relays / journeys is our most loved feature here at Vikatan.
Lakshmi Muralikrishnan
Ex-AVP Digital - Chief Data Scientist, Vikatan
Grow your News & Publications business with us
Run lead-gen campaigns to engage first-time visitors
Capture every new site visit through on-site overlays by recording their emails & reaching out to them with relevant stories & offers. You can also use triggered overlays based on pre-fed conditions, such as scroll percentage, time delay, no. of pages viewed, etc.
Effectively onboard new readers to reinforce your app’s value
Make your onboarding as frictionless as possible to get your new users up & running in no time, enabling them to quickly reach the aha moment of your platform. This will ensure new users don’t abandon without first realizing your value proposition.
Enable seamless content discovery to boost page views
Use content discovery to drive engagement and thus, longer app usage, through highly relevant content recommendations, across segments (most clicked, most shared, most time spent) and genres (topics, location relevance, favorite writers).
Hook your new & returning readers with tailored content recommendations
Tailoring news pieces to match your readers’ interests, based on past consumption as well as engagement (likes, shares) patterns, will enable your new users to come back more often and also cement your returning users for the longer term, increasing your LTV and future revenue potential.
Bring back your video abandoners
Get up to 18% of lost watch time back by reminding your attention-deficit audience to complete their videos. Having already showed interest, getting them back should not only be essential but will provide a great boost to your overall engagement rates.
Drive subscriptions through a consistent cross-platform experience
Your audience isn’t limited by device or channel and you shouldn’t be too. Reach out to them on their preferred mediums with all the latest content and deliver delightful cross-channel consumption experience to drive more subscriptions.
Talk to your users in their preferred language & time-zones
Talk to your multilingual audience in their language and deliver the daily digest in their local time. This high-level personalization will ensure your users stick with you for long, ultimately boosting your customer lifetime value.
Make the most of the features available on the WebEngage marketing automation platform
Multi-channel Engagement
Product Analytics
Campaign Analytics
Journey Designer
Campaign Localization
Customer Retention
Media and Entertainment marketers across the world love WebEngage!
"Extremely user friendly. Could greatly help catapult business numbers if you're a power user."
"Great team to work with, I haven't seen such good implementation and post-implementation support ever!"
"Our worn out hunt for THE email automation tool we wanted, ended with WebEngage."
Why Media and Entertainment businesses choose WebEngage
Quick and Easy Integration
Seamless Onboarding
Superior Customer Success
Dedicated Support & Services
Build your Media & Entertainment business with us
After several brainstorming sessions with our customers, we come up with ideas that align with their goals and support their future business growth.
Ankur Gattani
Chief Growth Officer
The Media and Entertainment Master Pack
A 4-in-1 collection to help you scale up your Media and Entertainment user engagement and retention
