Episode 19

Digital Metamorphosis: The Eureka Forbes Story

With Shubham Srivastava, Chief Product and Technology Officer at Eureka Forbes, in the 19th episode of "The State of Retention Marketing" podcast, we discover how Eureka Forbes embraces Agile Microservices and Big Data Platforms to drive digital transformation.

1 hr 10 mins | July 26, 2023

About the episode

Ankur Gattani, VP – Growth & Marketing at WebEngage, sits down with Shubham Srivastava, Chief Product and Technology Officer at Eureka Forbes, in the 19th episode of “The State of Retention Marketing” podcast. Discover how Eureka Forbes embraces Agile Microservices and Big Data Platforms to drive digital transformation. They prioritize customer experience, data-driven decisions, and strategic alignment overcoming challenges. Empowering digital leaders, they unleash the power of data for business success. Stay tuned for an exciting journey towards a future-ready customer experience and retention model.

Navigate through the chapters

02:03

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Core of Eureka Forbes' Digital Transformation

05:24

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Balancing Business Outputs and Tech Features in Tech Selection

08:46

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Architecting for Flexibility in Systems Integration

12:17

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Choosing Between Monolithic and Assembled Stacks

15:33

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Defining Core vs. Non-Core Elements in Transformation Journeys

19:16

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Prioritizing Customer Experience, Data, and Core Solutions for Success!

22:52

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Aligning Business Goals for Successful Milestones

27:21

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Two-Week Releases and Beyond: Navigating the Digital Transformation

32:11

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Navigating the People Side and Pioneering New Talent Acquisition

39:43

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Grooming Digital Leaders and Fostering Growth

42:32

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Empowering Digital Transformation: Insights from a Tech Leader

49:12

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Syncing Marketing & Product Teams

01:00:00

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Overcoming Limitations for Digital Success

01:03:43

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Unleashing the Power of Data for Business Success

About the speaker

Shubham Srivastava

Chief Product & Technology Officer at Eureka Forbes

Shubham Srivastava, the Chief Product & Technology Officer at Eureka Forbes, is a technology leader passionate about building high-growth businesses. With a background in consumer tech and media, he brings extensive industry experience to his role. Shubham’s current focus is on developing India’s next-generation health tech platform, leveraging technology to drive growth, enhance brand equity, and deliver exceptional customer experiences.