In the 34th episode of The State of Retention Marketing podcast, Ankur Gattani experiences an unusual emotion—jealousy. It’s a rare occurrence for our CGO, and this time, it’s all about travel. In this special episode, Ankur delves into a conversation with Neil Patil, Founder & Director of Veena World.
Neil’s journey is rooted in a childhood surrounded by travelers, sparking the inception of Veena World, a scalable travel business. In this episode, Neil shares how Veena World strategically addressed pain points for solo travelers, the elderly, honeymooners, and luxury seekers. Their GTM strategy, fueled by user engagement and retention initiatives, is meticulously crafted.
From podcasts and newsletters to engaging with customers on various platforms, Veena World maximizes technology and social media for distribution. They share a wealth of knowledge, encouraging travelers to prioritize experiences over budgets.
Ankur and Neil delve into the significance of data and profiling, revealing how it keeps Veena World on customers’ minds between their trips, fostering repeat business.
This episode is a treasure trove for those aiming to enhance customer engagement in the travel and tour industry.
