Unlock the Power of Gamification This Festive Season

With the festive season around the corner, it’s the perfect time for brands to enhance engagement and drive conversions. Enter Gamification—a strategy that adds game-like elements to everyday interactions. With 70% of industry leaders already on board, gamification taps into emotions like reward, competition, and achievement to create memorable user experiences.

Why Gamification?

Gamification uses elements like points, badges, and challenges to incentivize actions that drive loyalty and engagement. It’s not just about adding fun elements to your app; it’s about understanding what motivates your customers and using that insight to shape their behavior. According to statistics, companies using gamified tactics see a 48% increase in customer engagement and a 22% rise in retention rates.

Gamification for Festive Campaigns

The festive season is a time of heightened consumer activity, with users seeking the best deals and offers. Gamification taps into the novelty effect—an essential aspect of keeping users hooked by constantly offering something new. According to research, entirely novel experiences activate the brain’s dopamine pathways, leading to increased engagement.

Here’s how gamification can boost your festive campaigns:

• Drive Conversions: By creating an interactive experience, you can nudge users toward completing purchases, making the shopping process more enjoyable.
• Increase Engagement: Gamification increases users’ time on your platform, exploring new offers and rewards.
• Create Memorable Experiences: Users are more likely to return to a platform that offers a fun, rewarding experience.

At WebEngage, we’re all about helping brands craft these memorable experiences. We have introduced two powerful gamification templates to boost your In-App engagement: Spin the Wheel and Scratch Cards. Explore how these templates can elevate your marketing campaigns and drive results.

Spin the Wheel: Add a Spin to Your Strategy

Imagine you log into your favorite shopping app, and instead of being greeted with the usual offers, you’re invited to spin a wheel. Each spin promises a reward—a discount, a free product, or a special offer.

WebEngage’s Spin the Wheel template is an out-of-the-box, in-app gamification feature that lets you effortlessly add this interactive element to your campaigns. It’s designed to create a sense of “reward anticipation,” making users more likely to engage.

Here’s how you can implement it:

1. Navigate to the ‘Select a Layout’ section in your in-app notifications.
2. Choose the Spin the Wheel template.
3. Customize the pre-entered HTML to fit your brand guidelines.
4. Track user interactions and reward users based on their spin outcomes.

Benefits:

• Increases engagement by tapping into the thrill of chance.
• Enhances user session time as users are incentivized to stay and explore rewards.
• Boosts conversions by offering personalized discounts or prizes

Ready to implement Spin the Wheel? Check out our Knowledge Base for detailed instructions.

Scratch Cards: The Element of Surprise

There’s something universally satisfying about scratch cards. Whether revealing a hidden discount or uncovering a mystery prize, scratching to reveal offers adds an element of excitement and surprise.

WebEngage’s Out-of-the-box Scratch Card Template for In-App allows you to gamify user interactions by letting users “scratch” the card to reveal a special offer, discount, or reward.

Here’s how to implement it:

1. In the ‘Select a Layout’ section, choose the Scratch Card template.
2. Customize the layout by filling in the details like the reward message and scratch card design.
3. Run the campaign, track performance, and watch engagement soar.

Benefits:

• Increases retention: Users who engage with gamified content are more likely to return.
• Boosts conversions: By offering personalized rewards, you incentivize users to complete purchases.
• Creates memorable experiences: The element of surprise keeps users excited and engaged

Ready to launch your first scratch card campaign? Learn how to set it up through our Knowledge Base.

Wrapping Up

With WebEngage’s Spin the Wheel and Scratch Card templates, you can easily integrate gamification into your marketing strategy, making this festive season more engaging and profitable for your brand. The combination of interactivity, excitement, and rewards ensures that users engage with your app and are incentivized to make purchases, driving up your conversion rates.

The possibilities are endless, whether you’re using gamification to recover abandoned carts, boost seasonal sales, or reward loyal customers. Ready to level up your user engagement? Reach out to your Customer Success Manager for more information.

Start spinning, start scratching, and let the games begin!