Skip to content

Join Leaders in Martech Dinner w/ WebEngage ✨, an invite-only evening to crack the 2025 Martech code over growth conversations.
🗓️ Friday, 6 June | 🕖 19:00 – 22:30 Request to Join

WebEngage
  • Products
    • Customer Data Platform
      • Unified User Profile
      • Data Integrations
      • Data Security & Governance
      • Learn More
    • Web Personalization
      • In-line Personalization
      • On-site Notifications
      • Learn More
    • App Personalization
      • In-app Notifications
      • Learn More
    • Product & Revenue Analytics
      • Funnels
      • Paths
      • Cohorts
      • Uninstalls
      • Live Analytics
      • Learn More
    • User Segmentation
      • Live Segmentation
      • Static Segmentation
      • RFM Modelling
      • Learn More
    • WebEngage AI
      • Generative AI
      • Engagement Score
      • Predictive Segmentation
      • Catalog & Recommendation
      • Intelligent Campaign Orchestration
      • Learn More
    • Campaign Orchestration
      • Journey Designer
      • Relays
      • Learn More
    • Omnichannel Engagement
      • Mobile Push Notification
      • Email Marketing
      • Web Push Notification
      • WhatsApp Engagement
      • Google Ads
      • Facebook Ads
      • SMS Marketing
      • RCS
      • Learn More
    • Wondering what's new on WebEngage?

      Uncover the newest features designed to boost your performance.

      View Product Updates
  • Solutions
    • TRAVEL & HOSPITALITY
    • E-COMMERCE
    • MEDIA AND ENTERTAINMENT
    • GAMING
    • EDTECH
    • BFSI & FINTECH
    • D2C
  • Why WebEngage
    • Our Customers
    • Customer Support
    • Partners
    • Integrations
    • Growth Consulting
  • Resources
    • Impact stories
    • Blog
    • eBooks
    • Academy
    • Podcast
    • EngageMint
    • Newsroom
    • Events
    • Knowledge Base
    • Developer Docs
    • Podcast

      The State of Retention Marketing

      The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

      Community

      Retention DNA

      Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.

  • Request a Demo
    Dashboard
  • Products
    Customer Data
    Platform ➜
    • Unified User Profile
    • Entities
    • Data Integrations
    • Data Security & Governance
    Web Personalization ➜
    • In-line Personalization
    • On-site Notifications
    App Personalization ➜
    • In-app Notifications
    Product & Revenue
    Analytics ➜
    • Funnels
    • Paths
    • Cohorts
    • Uninstalls
    • Live Analytics
    User Segmentation ➜
    • Live Segmentation
    • Static Segmentation
    • RFM Modelling
    WebEngage AI ➜
    • Generative AI
    • Engagement Score
    • Predictive Segmentation
    • Catalog and Recommendation
    • Intelligent Campaign Orchestration
    Campaign
    Orchestration ➜
    • Journey Designer
    • Relays
    • Universal Control Groups
    Omnichannel
    Engagement ➜
    Mobile Push Notification
    Email Marketing
    Web Push Notification
    WhatsApp Engagement
    Google Ads
    Facebook Ads
    SMS Marketing
    RCS

    Wondering what's new on WebEngage?

    Uncover the newest features designed to boost your performance.

    View Product Updates
    Customer Data Platform
    • Unified User Profile
    • Data Integrations
    • Customer Data Platform
    Learn More
    Product & Revenue Analytics
    • Funnels
    • Paths
    • Cohorts
    • Uninstalls
    • Live Analytics
    Learn More
    Campaign Orchestration
    • Customer Journey Designer
    • Relays
    Learn More
    Web Personalization
    • Website Personalization
    • On-Site Notifications
    Learn More
    App Personalization
    • In-app Notifications
    Learn More
    User Segmentation
    • Live Segmentation
    • Static Segmentation
    • RFM Modelling
    Learn More
    Omnichannel Engagement
    • Link 1
    • Link 2
    • Link 3
    Learn More
  • Solutions
    Travel & Hospitality
    E-commerce
    Media and Entertainment
    Gaming
    EdTech
    BFSI & Fintech
    D2C
  • Why WebEngage
    Customers
    Customer Support
    Partners
    Integrations
    Growth Consulting
  • Resources
    Impact stories
    blog
    ebooks
    Academy
    podcast
    engagemint
    Newsroom
    Events
    knowledge base
    developer docs
    sorm-resource-card
    eMagazine

    The State of Retention Marketing

    The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

    Community

    Retention DNA

    Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.

  • Dashboard
  • Request a Demo
  • Products
    Customer Data
    Platform ➜
    • Unified User Profile
    • Entities
    • Data Integrations
    • Data Security & Governance
    Web Personalization ➜
    • In-line Personalization
    • On-site Notifications
    App Personalization ➜
    • In-app Notifications
    Product & Revenue
    Analytics ➜
    • Funnels
    • Paths
    • Cohorts
    • Uninstalls
    • Live Analytics
    User Segmentation ➜
    • Live Segmentation
    • Static Segmentation
    • RFM Modelling
    WebEngage AI ➜
    • Generative AI
    • Engagement Score
    • Predictive Segmentation
    • Catalog and Recommendation
    • Intelligent Campaign Orchestration
    Campaign
    Orchestration ➜
    • Journey Designer
    • Relays
    • Universal Control Groups
    Omnichannel
    Engagement ➜
    Mobile Push Notification
    Email Marketing
    Web Push Notification
    WhatsApp Engagement
    Google Ads
    Facebook Ads
    SMS Marketing
    RCS

    Wondering what's new on WebEngage?

    Uncover the newest features designed to boost your performance.

    View Product Updates
    Customer Data Platform
    • Unified User Profile
    • Data Integrations
    • Customer Data Platform
    Learn More
    Product & Revenue Analytics
    • Funnels
    • Paths
    • Cohorts
    • Uninstalls
    • Live Analytics
    Learn More
    Campaign Orchestration
    • Customer Journey Designer
    • Relays
    Learn More
    Web Personalization
    • Website Personalization
    • On-Site Notifications
    Learn More
    App Personalization
    • In-app Notifications
    Learn More
    User Segmentation
    • Live Segmentation
    • Static Segmentation
    • RFM Modelling
    Learn More
    Omnichannel Engagement
    • Link 1
    • Link 2
    • Link 3
    Learn More
  • Solutions
    Travel & Hospitality
    E-commerce
    Media and Entertainment
    Gaming
    EdTech
    BFSI & Fintech
    D2C
  • Why WebEngage
    Customers
    Customer Support
    Partners
    Integrations
    Growth Consulting
  • Resources
    Impact stories
    blog
    ebooks
    Academy
    podcast
    engagemint
    Newsroom
    Events
    knowledge base
    developer docs
    sorm-resource-card
    eMagazine

    The State of Retention Marketing

    The world’s first retention-first magazine to help brands grow businesses sustainably through riveting stories, use cases, and more.

    Community

    Retention DNA

    Retention DNA is a collaborative hub where growth-minded individuals converge to ideate, collaborate, and solve collectively.

  • Dashboard
  • Request a Demo
  • Products
    • Col left
      • CUSTOMER DATA PLATFORM
        • Unified Customer Profile
        • Data Integrations
        • Data Security & Governance
        • Learn More →
      • PRODUCT & REVENUE ANALYTICS
        • Funnels
        • Paths
        • Cohorts
        • Uninstalls
        • Live Analytics
        • Learn More →
      • CUSTOMER SEGMENTATION
        • Live Segmentation
        • Static Segmentation
        • RFM Segmentation
        • Learn More →
      • WEB PERSONALIZATION
        • In-line Personalization
        • On-Site Notifications
        • Learn More →
      • APP PERSONALIZATION
        • In-app Notifications
        • Learn More →
      • CAMPAIGN ORCHESTRATION
        • Journey Designer
        • Relays
        • Learn More →
    • Col Right
      • OMNICHANNEL ENGAGEMENT
      • Email Marketing
      • SMS Marketing
      • WhatsApp Engagement
      • Web Push Notifications
      • Mobile Push Notifications
      • Facebook Retargeting
      • Google Retargeting
  • Why WebEngage
    • Our Customers
    • Partners Program
  • Resources
    • Impact Stories
    • Blog
    • eBooks
    • Newsroom
    • State of Retention Marketing
    • EngageMint
    • EngageClasses
    • Knowledge Base
    • Developer Docs
  • Products
    • Col left
      • CUSTOMER DATA PLATFORM
        • Unified Customer Profile
        • Data Integrations
        • Data Security & Governance
        • Learn More →
      • PRODUCT & REVENUE ANALYTICS
        • Funnels
        • Paths
        • Cohorts
        • Uninstalls
        • Live Analytics
        • Learn More →
      • CUSTOMER SEGMENTATION
        • Live Segmentation
        • Static Segmentation
        • RFM Segmentation
        • Learn More →
      • WEB PERSONALIZATION
        • In-line Personalization
        • On-Site Notifications
        • Learn More →
      • APP PERSONALIZATION
        • In-app Notifications
        • Learn More →
      • CAMPAIGN ORCHESTRATION
        • Journey Designer
        • Relays
        • Learn More →
    • Col Right
      • OMNICHANNEL ENGAGEMENT
      • Email Marketing
      • SMS Marketing
      • WhatsApp Engagement
      • Web Push Notifications
      • Mobile Push Notifications
      • Facebook Retargeting
      • Google Retargeting
  • Why WebEngage
    • Our Customers
    • Partners Program
  • Resources
    • Impact Stories
    • Blog
    • eBooks
    • Newsroom
    • State of Retention Marketing
    • EngageMint
    • EngageClasses
    • Knowledge Base
    • Developer Docs
Dashboard
Request A Demo
  • AI and ML Marketing Automation
  • Predictive analytics
  • Generative AI
  • More
    • Ed-Tech
    • referral marketing
    • Creator Economy
    • State of Careers in Retention Marketing Report
    • Impact story
    • WebEngage Startup Program
    • Startup Program: Customer Spotlight
    • Company Updates
    • Customer Retention
    • Omnichannel Marketing
    • Marketing Automation
    • Cross-Channel Engagement
    • Product Updates
    • Uncategorized
    • Mobile Marketing
    • Others
    • Campaign Personalization
    • User Segmentation
    • Insights & Analytics
    • Conversion Rate Optimization
    • Customer Relationship Management (CRM)
    • Company Announcements
    • Customer Onboarding
    • Customer Spotlight
    • User Engagement
    • Growth Marketing
    • Retention Marketing
    • Niche Marketing
    • Customer Journey
    • Customer Experience
    • Moment Marketing
    • Customer Relationship Management
    • News
    • Feature Article
    • Thought Leadership
    • Press Release
    • Customer Centricity
    • Big wins
    • Industry Specific
Customer Experience
•

8 Mins Read

•

1,796 Views

How Catalog & Recommendations Can Build A Fintech Business With Personalization

Home - Blog - How Catalog & Recommendations Can Build A Fintech Business With Personalization

Consumers today are no longer just driven by how a company packages their products and services, the pricing or the discounts they are willing to offer. They care about whether the company can meet their individual needs, interests and preferences. And the same holds true for fintech businesses.

As per studies, 66% of consumers today expect companies to understand their unique needs and expectations. But apart from an understanding of what adds value to them, they expect companies to be able to communicate with them with as much clarity and context.

Now if you think about fintech products and services, when was the last time you made a purchase on an impulse?

Be it a new debit card, credit card, insurance policy or a loan, you take time to explore all the options available to you – it’s an important purchase after all.

But being able to look into individual interests at every stage of the funnel from awareness to lead generation, nurturing and closure, is easier said than done. That’s why we built our catalog and recommendation engine.

And in this blog, we are going to walk you through how this engine is exactly what a fintech business needs for personalization.

Quick recap: What is catalog and recommendation?

For a fintech business to go beyond personalization based on user action (such as filling a form, requesting a call, adding a product or service to call, visiting the office, and more), your strategy needs to look into:

  • Having the right product and service information
  • Adding value by saving time
  • Recommending similar purchase options

These are the two key aspects based on which WebEngage has built the personalization engine:

  • Recommendation: Let’s personalize communication with recommendations of products and services based on a consumer’s actions or events. For example, if someone purchases a credit card, you can recommend subscribing to a priority pass for airports.
  • Catalog: Let’s keep all product and service information up-to-date. This helps you send relevant information related to the recommendations you make in minutes. For example, you can fetch the information around what the priority pass will cost, which airports are included and what benefits it gets the consumer.

Here’s a glimpse at how our engine works to enable the above:
glimpse at how our engine works

Now let’s take a look at some of the ways fintech businesses can use catalog and recommendations for better customer engagement, retention and experiences.

Different ways to use catalog and recommendations in fintech

While the way in which you use our personalization engine for catalog and recommendations may vary based on the type of fintech business you have, the products and services you sell, here are some ideas to get you started:

1. Nurture prospects with personalization

As we mentioned before, no one buys fintech products and services on a whim. To get the best available option, they fill out multiple forms, speak to different companies and agents and make comparisons.

The first way you can use catalog and recommendations is hence based on custom events.

This lets you generate recommendations that are based on the action a consumer has taken – this can include requesting a PDF, scheduling a call or visit by an agent for a product/ service, filling out a form to get more details, adding a product/ service to cart or browsing data. In the example below, we’re showing recommendations based on the insurance policy added to cart:

Nurture prospects with personalization
Companies like Edelweiss Tokio Life use a personalized approach to lead nurturing, using the catalog and recommendation engine to enable contextual communication across multiple channels. This has helped the fintech company build 10 nurturing journeys, see a 47% conversion uplift and get 35 dispositions nurtured.

2. Highlight best-selling products and services

Another way to use catalog and recommendations is to showcase your best-sellers for any custom event. For example, if someone has purchased a credit card recently, you can use that as a custom event to showcase other best sellers like the different benefits cards they can now subscribe to at a minimal cost.
Highlight best-selling products and services in Catalog & Recommendations

3. Keep customers up-to-date

Most fintech companies struggle to keep their customers engaged after a purchase is made. By using catalog and recommendations, you can do this easily for every individual. For example, you can update clients about their investments by sending portfolio statements or the performance so far.
Keep customers up-to-date

4. Help with informed purchase decisions

A lot of times fintech purchases of products, services or even investments are based on the understanding of a client. And at other times, it is based on the suggestions that come through their friends and family – this can either work for them in the long run or end up being bad decisions. Instead of having them seek information and suggestions outside, become their go-to for information. Showcase the most bought investment avenues, or even display recommendations coming from different industry leaders.
Help with informed purchase decisions

5. Share information

No amount of reading up is enough when it comes to fintech purchases. But more often than not, the content a prospect or a client often refers to is often limited to what is available on the website or conveyed to them on a call when they request one. Build transparency in your relationship by making updated information readily available with the help of catalogs.
Share information

6. Share reviews

A fintech business catalog can also be used to showcase social proof. This includes the ratings, reviews and testimonials that your product and services have received over a period of time, or more recently. This can help with two things – assure an existing client of the purchase they have made and help a prospect see the value you can potentially offer to them.
Share reviews

7. Share account manager details

Upon successful purchase of a product or service from your fintech company, you can use Catalog to fetch relevant information such as agent name or account manager name, email address, phone number and branch details. This makes it easier for the client to reach the right person instead of having to take the longer route through customer support.
Share account manager details on Catalogs & Recommendations

8. Educate your customers

Make it a point to continually add value to your customers and clients. To be able to do so, you will need to move past just being able to recommend and sell related fintech products and services. Based on the last interaction – be it a purchase of a service, renewal of a policy, etc, from catalog data, recommend content that can help them understand the finer nuances better – example, top benefits to avail from your policy.
Educate your customers

Does your fintech company need catalog and recommendations?

Consumers today are becoming increasingly information driven.

And they want access to this information with more ease as compared to the traditional route of reaching out to fintech companies, scheduling calls, being directed to the right agent, planning a visit and so on.

Catalog and recommendations are designed to help fintech companies deliver personalized experiences at scale across the funnel stages, keeping in mind this changing consumer preference.

Want to know more about catalog and recommendations for your fintech company?

Book a demo of WebEngage today.

  • Created: 29th May, 2023
  • Last Updated: 29th May, 2023

Tags

  • fintech, Retention Simplified, Campaign Personalization, Recommendation and Catalog

Author

Vanhishikha Bhargava

Founder, 

Contensify

Vanhishikha Bhargava is an E-commerce expert and B2B marketer. Working with E-commerce-focused products that aim at making customer acquisition, engagement and retention more data-backed, she’s always on the lookout for growth tactics that help online stores increase their sales and revenue. You can follow her blog here.

Related Articles

Product Updates
3 Mins Read

Introducing the WebEngage Trust Centre: Your Gateway to Data Security

16th January, 2025
Trust is the cornerstone of every successful business relationship. Customers and partners alike dem…
Ananya NigamAnanya Nigam
Banner Featured image How is AI Transforming Personalization in Retail
Insights & Analytics
5 Mins Read

How AI is Transforming Personalization in Retail

24th March, 2025
Over the past decade, I’ve observed two clear trends: competition in the retail industry has become …
Abhijat ShuklaAbhijat Shukla
Product Updates
3 Mins Read

Monthly Releases: July, 2023

10th August, 2023
Hey Reader, Greetings from WebEngage! We hope you’re having a great experience with WebEngage. We’re…
Harshita LalHarshita Lal

8M +

Shopping moments personalized

400M +

Monthly Active Users engaged

45B+

Messages sent monthly

$12B

Additional revenue delivered
Join 1,00,000+ marketing geniuses who get insights from WebEngage!

Subscribe to our FREE weekly newsletter to be up-to-date with the latest trends and developments.

  • Mumbai
  • Bengaluru
  • Gurugram
  • São Paulo
  • Dubai
  • Jakarta
Product
  • Customer Data Platform
  • Customer Segmentation
  • Product & Revenue Analytics
  • Omnichannel Engagement
  • Campaign Orchestration
  • Web Personalization
  • App Personalization
  • WebEngage AI
  • Product Updates
Solutions
  • E-commerce
  • Travel & Hospitality
  • EdTech
  • Gaming
  • Media & Entertainment
  • D2C
  • BFSI & Fintech
Resources
  • Blog
  • Impact Stories
  • eBooks
  • Academy
  • Community
  • Newsroom
  • EngageMint
  • State of Retention Marketing
  • EngageClass
  • Developer Docs
  • Knowledge Base
  • Glossary
Interactive Calculators
  • Growth Rate
  • Retention Rate
  • Churn Rate
  • RoAS
  • Net Promoter Score
  • Customer Lifetime Value
  • WhatsApp ROI
Company
  • About Us
  • Our Customers
  • Careers
  • Partners
  • Contact Us
  • Write For Us
Facebook-f Instagram Youtube Twitter
  • Privacy Policy
  • Terms of Service
  • Subscription
  • SLA
  • © WebEngage 2025
  • Products
    • Col left
      • CUSTOMER DATA PLATFORM
        • Unified Customer Profile
        • Data Integrations
        • Data Security & Governance
        • Learn More →
      • PRODUCT & REVENUE ANALYTICS
        • Funnels
        • Paths
        • Cohorts
        • Uninstalls
        • Live Analytics
        • Learn More →
      • CUSTOMER SEGMENTATION
        • Live Segmentation
        • Static Segmentation
        • RFM Segmentation
        • Learn More →
      • WEB PERSONALIZATION
        • In-line Personalization
        • On-Site Notifications
        • Learn More →
      • APP PERSONALIZATION
        • In-app Notifications
        • Learn More →
      • CAMPAIGN ORCHESTRATION
        • Journey Designer
        • Relays
        • Learn More →
    • Col Right
      • OMNICHANNEL ENGAGEMENT
      • Email Marketing
      • SMS Marketing
      • WhatsApp Engagement
      • Web Push Notifications
      • Mobile Push Notifications
      • Facebook Retargeting
      • Google Retargeting
  • Why WebEngage
    • Our Customers
    • Partners Program
  • Resources
    • Impact Stories
    • Blog
    • eBooks
    • Newsroom
    • State of Retention Marketing
    • EngageMint
    • EngageClasses
    • Knowledge Base
    • Developer Docs
Scroll to Top