How Your E-commerce Store's Mobile App Can Boost Sales With Intelligent User Engagement

How Your E-commerce Store's Mobile App Can Boost Sales With Intelligent User Engagement

Times have truly changed and it’s imperative for any ecommerce business to quickly adapt with the latest technological developments. Noticeably, mobile applications are taking the world by storm. According to Statista, there are no less than 2.3 Billion smartphone users across the globe today.

Not just that, research shows, on average, an individual spends 3 hours and 40 minutes on mobile devices each day. And you know what? Majority of smart, forward-thinking entrepreneurs (Your competitors) are taking advantage of this mobile apps phenomenon to further improve their business.

Why Not You?

Today, right from the moment your customers get up until their eyes force them to sleep, people are always hooked to their apps.

Here’s what statistics say…

  • 60% of people say that their smartphone is more important than coffee.
  • 93% of millennials believe their smartphone is more important than deodorant.
  • 47% admit they would not last a day without using their smartphone.
  • We check in on our smartphones on average every 6 and a half minutes.

By leveraging the power of mobile apps for your ecommerce business, you can do wonders.

A Mobile App Can…

  • Improve Customer Engagement
  • Cultivate Customer Loyalty
  • Maximize Sales
  • Boost Website Traffic
  • Offer Enhanced & Seamless User Experience
  • Help You Be Where Your Customers Are
  • Multiply Customer Engagement
  • Make Your Business Location Independent

Here are The Key Reasons How Building a Mobile App Can Help You Grow Your eCommerce Business:

A Mobile e-commerce App Brings You A Loyal Audience:

One of the key advantages of mobile apps is their ability to create a brand loyalty. According to the recent data provided by Adobe, 67% of online shoppers, who use their mobile devices of making purchases, prefer applications offered by their favorite companies and brands.

Mobile apps make connections between online stores and customers stronger. This helps businesses to gain trust, credibility and build a brand which is unshakable.

Applications Load Content Faster Than Websites Do:

No one likes to sit in front of an “ever-loading” website. Today, instant gratification bug hasn’t excluded anyone. People want it right, and they want it now – they want it “right now”. According to Kissmetrics’ data, if a website needs more than 3 seconds to be loaded, 40% of visitors will go to another site right away. That is why online stores have to be fast enough to be able to build a solid core of loyal customers.

The point here is this: Mobile apps load much faster than websites do. So, if you really care about your customers and business – you must consider the thought of investing in a good mobile app.

People Tend to Use Apps More Often Than Sites on Their Smartphones:

The Flurry Analytics states that users spend 90% of time of interaction with their mobile device in applications. Specialists suppose now becomes an «age of mobile apps». The statistics also shows that 79% of those who have a smartphone, have one or more retailer apps on their device and 10% of them have around 6 ones.

Maximize Customer Engagement:

Your relationship with the customers doesn’t have to be limited to the times they visit your store. When you have a Mobile App, you can offer special deals to your clientele, give them wishes on their birthday or other special occasions. All this engagement adds up and may result in impulse buys from the customers.

Easier, Faster & Safer Checkout:

A mobile app has secure payment options, which can be programmed to remember payment options for subsequent shopping. This reduces the buying process and time spent for the user. Buyers get discouraged when a buying process gets too complex leading to high cart abandonment rate. You definitely don’t want that.

Now that you know how important it is to have a mobile app for your Magento ecommerce store, you should also know the best approach to build your amazing mobile app:

Creating Your First Magento Mobile App:

Developing a mobile app for your Magento Store isn’t as simple as brushing your teeth. Each day thousands of mobile apps are published to the Google Play and Apple App Stores. Some of these mobile apps are games, others are social networks, and many are ecommerce apps. For your ecommerce store to stand out from the ugly crowd, it should look and feel special and unique.

There are many critical factors that you should consider before diving in the waters of Magento mobile app development. The cost efficiency, the overall user experience, app usability are some of them.

The Traditional Approach:

Earlier, if you were to develop a mobile app for your business, it was a lot of work. First you would go on the internet to hunt an ideal Mobile App Development company, explain them your vision and requirements, and pay a good amount of money for building your app. As you might have already guessed, this isn’t the most efficient way of doing it. There should be a better way of developing a Magento Mobile App for your estore. You might think.

Actually, there is… The Smarter Approach:

Ever thought of having a tool which can help you build an absolutely amazing app from scratch without dealing with any of the “code-stuff”? With the help of a Magento mobile app builder, you can turn your amazing Magento Store into a blazing mobile app.

There are many mobile app builders for Magento available out there in the marketplace that you can choose one from. A mobile app builder is the simplest way of converting your Magento store into an awesome Mobile App.

  • Created: 25 Jun 2018
  • Last Updated: 04 Oct 2018

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Author

Maulik Shah CEO, AppJetty

Maulik Shah is the Founder and CEO of AppJetty, a fast growing software add-on store selling Magento extensions and plugins for various technologies. Maulik is a tech enthusiast and writes about the various aspects of ecommerce technology.


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