18 Mins Read
30th December, 2021
As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati…
Latest Blog
Alex Birkett
20 Mins Read
29th December, 2021
For many ‘Mobile Marketers’, it can be incredibly challenging to measure KPIs such as Customer Lifet…
Chirag Parmar
12 Mins Read
27th December, 2021
The ongoing digital revolution and the emergence of new-age technologies have drastically transforme…
Harish Thyagarajan
17 Mins Read
25th December, 2021
Netflix and Prime Video rule the OTT landscape, boasting a subscriber base of 247.2 million and 302….
Sharath Byloli
6 Mins Read
24th December, 2021
User experience is an anchor of modern business. You can’t maintain a long-term profitability if you…
Olivia Ryan
10 Mins Read
23rd December, 2021
If you work in the digital marketing ecosystem, 2023 has been a transformative year. We’ve see…
