Latest Posts
- Campaign Personalization, Conversion Rate Optimization, Insights & Analytics, Marketing Automation, User Engagement, User Segmentation
21 Mins Read
3rd January, 2022
Among the many benefits that your brand can reap from marketing automation software, the most basic …
- Marketing Automation
18 Mins Read
2nd January, 2023
Marketing Automation landscape in 2024
The year that was 2023 whizzed past us like a falling star le…
- Insights & Analytics
18 Mins Read
30th December, 2021
As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati…
- Cross-Channel Engagement, Mobile Marketing
20 Mins Read
29th December, 2021
For many ‘Mobile Marketers’, it can be incredibly challenging to measure KPIs such as Customer Lifet…
- Cross-Channel Engagement, Mobile Marketing, User Engagement
12 Mins Read
27th December, 2021
The ongoing digital revolution and the emergence of new-age technologies have drastically transforme…

Niket Raja
Chirag Parmar
Dev Iyer
Alex Birkett
Harish Thyagarajan