Latest Posts
- Marketing Automation
18 Mins Read
2nd January, 2023
Marketing Automation landscape in 2024
The year that was 2023 whizzed past us like a falling star le…
- Insights & Analytics
18 Mins Read
30th December, 2021
As Avinash Kaushik says, “All data in aggregate is crap.” Segmentation and data-driven personalizati…
- Cross-Channel Engagement, Mobile Marketing
20 Mins Read
29th December, 2021
For many ‘Mobile Marketers’, it can be incredibly challenging to measure KPIs such as Customer Lifet…
- Cross-Channel Engagement, Mobile Marketing, User Engagement
12 Mins Read
27th December, 2021
The ongoing digital revolution and the emergence of new-age technologies have drastically transforme…
- Cross-Channel Engagement, Customer Retention, Growth Marketing, User Engagement
17 Mins Read
25th December, 2021
Netflix and Prime Video rule the OTT landscape, boasting a subscriber base of 247.2 million and 302….

Chirag Parmar
Dev Iyer
Alex Birkett
Harish Thyagarajan
Sharath Byloli