Consumer Insights for the Win
25 Jan 2024 | 48 mins Podcast
Full video Podcast
In the 37th episode of The State of Retention Marketing podcast, Ankur Gattani, CGO, WebEngage, engages in an insightful conversation with Samyukta Ganesh Iyer, a renowned marketing strategist and former Head of Marketing at Kaya Skin. Samyukta, a three-time Cannes Young Lion winner, shares her wealth of experience spanning over 16 years in sales and marketing across diverse sectors. The episode delves into the evolving landscape of marketing, with a focus on leveraging consumer insights for crafting impactful brand stories. Samyukta emphasizes the importance of understanding consumers and narrates her creative journey in winning awards, shedding light on innovative campaigns for brands like Vaseline and household care products.
The discussion also navigates through the challenges and opportunities in the FMCG ecosystem, emphasizing the need for brands to embrace technology, data, and digital platforms. Samyukta provides valuable insights on choosing the right agency partners, evaluating technology service providers, and taking calculated risks in marketing strategies.
The episode concludes with a glimpse into Samyukta’s illustrious career, her passion for literary fiction, and her mission to create value for consumers and businesses through engaging marketing solutions. The conversation is a treasure trove for marketers, blending practical insights, creative anecdotes, and a vision for the future of marketing.