Imagine this – a brand deeply entrenched in the world of offline shopping for over two decades, now navigating the tumultuous waves of the digital revolution ignited by the COVID upheaval. It’s a tale shifting gears and learning on the way.
Get ready to immerse yourself in the 22nd episode of ‘The State of Retention Marketing’ podcast, hosted by Ankur Gattani, VP – Growth & Marketing, WebEngage. Our guest in this episode is Manasi Karmarkar, Head of Digital Marketing at TCNS Group.
In this episode, we dive headfirst into the nuanced challenges and successes of a fashion retail company’s endeavor to capture data, transform one-time buyers into loyal repeat customers, curate captivating capsule collections, and navigate the intricate landscape of brainstorming, AB testing, launching, and learning through the synergy of data and intuition.
