Episode 15

Unlocking the Value of MarTech in Retention Marketing

As legacy brands and new economy companies embrace the concept of retention marketing, they often raise questions about the value and ROI of MarTech tools. While seeking immediate results, they must consider the long-term perspective that change champion visionaries adopt.

52 mins | 22 June, 2023

About the episode

In the 15th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, engages in a captivating conversation with Keyur Dhami, VP – Centre of Excellence at WebEngage. Together, they dive deep into the world of retention marketing, tackling the burning questions surrounding the value and ROI of MarTech tools. With a strong emphasis on taking a long-term perspective, Ankur and Keyur highlight the compounding nature of success in retention efforts, stressing the significance of continuous learning, understanding customer behavior, and leveraging the right tools to drive sustainable growth in this ever-evolving landscape.

Navigate through the chapters

01:12

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The Evolution of the Retention Marketing Ecosystem From Keyur’s Lens

02:32

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Unveiling ROI and Value: Confronting FOMO and Investor Pressures

06:04

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How Can You Accurately Measure ROI on Your Retention Tool?

08:39

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Unlocking Retention Success: Collaborative Responsibility for ROI

11:55

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How Are New-Age Founders Adapting Martech Tools?

13:27

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Unraveling the Metrics Paradox: Demanding Customers and Key Questions

15:19

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Strategic Decision-making for Long-Term Success: Enterprises, Features, and Growth

18:01

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Synergy Unleashed: Techno-Functional Expertise, Integration, and Marketing Mastery

20:28

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Retention Revolution: Matrix Mastery and Value Amplification

23:40

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New Economy Mavericks Reshaping Old Economy Organizations

27:21

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Digital Dynamo: Unleashing Change Champions, Teams, and Overcoming Resistance

32:56

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Retention Reinvented: Custom Collaborations and the Power of Choice

35:48

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Collaborative Retention Strategies for Maximum Success

38:14

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Navigating Client Expectations for Incremental Growth

40:40

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Resources Allocation and Collaboration in Retention Marketing

44:54

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Empowering & Educating Retention Rockstars for Tomorrow

48:03

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Education & Awareness: The Only Way to Accelerate Growth

About the speaker

Keyur Dhami

VP - Centre of Excellence

Keyur Dhami is a seasoned professional with over 11 years of experience in Information Technology. As the VP of Centre of Excellence at WebEngage for the past 8 years, he brings extensive expertise in business analysis, consulting, and bridging the gap between business and technology teams. With a strong track record in Telecom, Pharmaceuticals, and Security domains, Keyur excels in requirement gathering, high-level solution provision, and pre-sales activities. His sharp insights and strategic approach have been instrumental in driving successful outcomes for clients.