Episode 17

Building Trust and Streamlining Experiences

In the past, insurance agents built trust by visiting homes and forming lasting connections. Today, as traditional insurance brands go online, the personal touch fades. However, Acko, an innovative InsurTech company, merges trust, technology, and unified teams to excel at customer loyalty. Discover how Acko combines human connection and innovation.

1 hr | 06 July, 2023

About the episode

In the 17th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, dives in an insightful conversation with Vadiraj Aralappanavar, VP – Product Management, Acko. Tune in to understand the importance of trust and how Acko’s tech-first approach helps build strong customer connections. How they streamline claims’ processes, making insurance easier and hassle-free for policyholders. Listen in for Acko’s creative interventions that go beyond traditional insurance practices and know how their united product and marketing teams leverage technology and deep customer insights to deliver personalized experiences, enhancing customer retention.

Navigate through the chapters

01:06

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Vadiraj's Journey in Navigating India's Tech Disruptions

02:25

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Unveiling the Insurance Landscape: Tech-Driven Trust

06:08

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Gen Z and Disruptive Strategies in Insurance

07:40

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The Digital Journey: Awareness, Education, and Confidence in Insurance

09:25

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Building Trust: Crafting the Perfect Insurance Experience

13:40

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Nurturing Trust: The Journey to Acquisition & Retention

17:13

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Optimizing Customer Engagement: Phone Numbers and Assistance

20:21

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Product & Marketing Team Cadence: Acko's Growth Secret

23:47

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Breaking Down Silos: Unified Front between Marketing and Product

26:41

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Maximizing Customer Relationships: Cross-Selling and Upselling

33:02

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Leveraging Technology: Insurtech Advantage

37:54

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Non-Claim Engagement Strategies for Customer Retention

42:42

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Creative Strategies to Keep Customers Hooked

45:26

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Redefining the Claim Process for Customer Satisfaction

52:36

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Creative Insurances: Acko's Growth Charter

About the speaker

Vadiraj Aralappanavar

VP - Product Management, Acko

Vadiraj Aralappanavar is the VP of Product Management at Acko, a trailblazing InsurTech company. With a remarkable track record spanning over two decades, he embodies the spirit of entrepreneurship and innovation. Vadiraj’s visionary leadership has propelled him to excel in various roles, from spearheading product creation to managing global businesses and teams. His innate ability to blend cutting-edge technology with strategic insights has revolutionized the insurance landscape. At Acko, Vadiraj’s passion for delivering exceptional customer experiences drives the development of exciting and transformative insurance solutions.