In the 17th episode of The State of Retention Marketing podcast, Ankur Gattani, VP – Growth & Marketing, WebEngage, dives in an insightful conversation with Vadiraj Aralappanavar, VP – Product Management, Acko. Tune in to understand the importance of trust and how Acko’s tech-first approach helps build strong customer connections. How they streamline claims’ processes, making insurance easier and hassle-free for policyholders. Listen in for Acko’s creative interventions that go beyond traditional insurance practices and know how their united product and marketing teams leverage technology and deep customer insights to deliver personalized experiences, enhancing customer retention.
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Episode 17
In the past, insurance agents built trust by visiting homes and forming lasting connections. Today, as traditional insurance brands go online, the personal touch fades. However, Acko, an innovative InsurTech company, merges trust, technology, and unified teams to excel at customer loyalty. Discover how Acko combines human connection and innovation.
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1 hr | 06 July, 2023
About the episode
Navigate through the chapters
01:06
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Vadiraj's Journey in Navigating India's Tech Disruptions
02:25
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Unveiling the Insurance Landscape: Tech-Driven Trust
06:08
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Gen Z and Disruptive Strategies in Insurance
07:40
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The Digital Journey: Awareness, Education, and Confidence in Insurance
09:25
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Building Trust: Crafting the Perfect Insurance Experience
13:40
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Nurturing Trust: The Journey to Acquisition & Retention
17:13
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Optimizing Customer Engagement: Phone Numbers and Assistance
20:21
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Product & Marketing Team Cadence: Acko's Growth Secret
23:47
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Breaking Down Silos: Unified Front between Marketing and Product
26:41
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Maximizing Customer Relationships: Cross-Selling and Upselling
33:02
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Leveraging Technology: Insurtech Advantage
37:54
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Non-Claim Engagement Strategies for Customer Retention
42:42
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Creative Strategies to Keep Customers Hooked
45:26
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Redefining the Claim Process for Customer Satisfaction
52:36
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Creative Insurances: Acko's Growth Charter
About the speaker
Vadiraj Aralappanavar is the VP of Product Management at Acko, a trailblazing InsurTech company. With a remarkable track record spanning over two decades, he embodies the spirit of entrepreneurship and innovation. Vadiraj’s visionary leadership has propelled him to excel in various roles, from spearheading product creation to managing global businesses and teams. His innate ability to blend cutting-edge technology with strategic insights has revolutionized the insurance landscape. At Acko, Vadiraj’s passion for delivering exceptional customer experiences drives the development of exciting and transformative insurance solutions.
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