Boost Conversions by 20%: Exciting New Features You Can’t Miss

Ever feel like your campaigns could use a little more magic? Well, here’s a fun fact: the right personalization can increase your conversions by up to 20%!

We’ve got some powerful updates this month to help you work smarter and deliver that personalized touch. Ready to explore? Let’s dive in.

What’s New?

1. UTM Parameters Auto-Enabled for Campaign Links

Say hello to simplified tracking! UTM parameters are now automatically added to campaign links across channels like Email, SMS, Web Push, On site, Web In-line and WhatsApp. Set up to 8 UTM parameters and apply to new campaigns automatically.

Searching for flexibility? Now, you can customize at the campaign level!

Learn more 👉

2. Trigger Journeys by Refreshing CSV Lists

No more manual updates! CSV lists updated via API are now automatically refreshed, enabling journeys to start or exit based on real-time data changes.
Seamlessly activate or deactivate journeys as your external data evolves!

3. View and Download ‘List of Users’ for Static and Refreshing Lists

With this update, simplify list analysis and make targeting more precise:

• View users in Static and Refreshing Lists with their attributes.
• Select custom attributes to display.
• Sort and search for specific users with ease.



4. Improved Personalization Token Experience

Personalization just got a whole lot easier! Add fallback values and capitalize words right in the personalization modal—no Nunjucks syntax needed.
See the difference:

Learn more 👉

5. Optimizations to Geofence and Location Tracking

We’ve updated the WebEngage SDK to version 4.17.1, now using the latest play-services-location version (21.3.0) for enhanced geofence and location tracking.
To ensure smooth performance, please update your SDK accordingly.

Learn more 👉

6. SDK Updates — Your Campaigns, Optimized

Android

• SDK v4.17.1
• Optimisations to Geofence and Location tracking
• Fixed issue with GiF display
• SDK v4.17.2: Bug fixes and optimisations
• SDK v4.17.3: Bug fixes and optimisations

iOS

• SDK v6.13.1: Bug fixes and optimisations

Learn more 👉 Android, iOS

That’s all folks! If you have any queries, feel free to contact your Account Manager or write to us at product@webengage.com.

Happy marketing!💫