Live Journey Edit – Iterate, Optimize Continuously

Modern marketing doesn’t wait. Strategies evolve by the hour, customer behavior shifts every minute – and journeys need to keep up.

With Live Journey Edit, WebEngage becomes the only Martech platform that lets you make real-time changes to journeys without stopping, restarting, or breaking them.
No versioning traps. No user drop-offs. No fragmented reports.

Just pure, uninterrupted execution.

Don’t pause. Don’t sunset. Just edit LIVE.

Watch the short video below to see the capabilities in action.

 

 

Why This Matters?

Most platforms lock users into the journey version they entered. Which means:

• New users take the updated path
• Existing users continue on the old (and often faulty) version
• Reporting gets split across versions
• Mistakes stay alive until the journey is manually stopped

But not at WebEngage.

With Live Journey Edit, every user – new or already flowing inside the journey – moves to your updated path instantly.

Whether you’re fixing a mistake or experimenting with a bold idea, you never need to stop the journey.

What’s New?

On-the-Fly Edits

Add/remove nodes, rebuild paths, update logic – while the journey stays live.
No downtime. No new version creation. No fragmentation.

📌 Insert UI Screenshot: Journey canvas with greyed archived nodes + new path

Instant or Scheduled Changes

You decide:

• Apply immediately (great for corrections)
• Schedule the update for later (great for experimentation)

Seamless Transitions

Every user on an archived connector automatically transitions to the new active path – in real-time.

No “stuck” users. No halfway limbo states.

Clear Visual Cues

Archived nodes/paths turn grey.
Active paths stay bold.
You always know what was changed and what is live.

 

Consolidated Reporting

All interactions stay in the same journey.

No version-1 / version-2 reporting.
No broken metric continuity.
Just one clean story from start to end.

How We’re Different

Other Martech tools claim you can edit live. But here’s the truth:

Most only allow journey versioning:

• Your edits create a new version
• New users go to that version
• Old users continue on the original journey
• Reporting fractures across versions
• You clean up the mess manually

This is not live editing.
It’s cosmetic editing.

WebEngage is the only platform where,

• Edits apply instantly to ALL users
• Existing users reroute in real-time
• No new journey version is created
• Reporting stays unified
• No journey pause is required – ever

This is true Live Editing.
This is the WebEngage difference.

Real-World Scenarios Where Live Edit Saves the Day

E-commerce: Fix Cart-Abandonment Flaws

You realize:

• Push channel is missing from the journey
• A connector is pointing incorrectly
• A time delay is too long

Edit live → all current shoppers instantly benefit.

Fintech: Fine tune Loan Follow-up Logic

Your legal team updates compliance process and hence new blocks needs to be added to the journey.
Just edit the journey node & blocks – no journey restart required.

Want a Better Sense of the Magic?

Here’s a simplified version of the storyboard you can use to produce a video:

📌 Insert video placeholder or CTA button

Final Word

Mistakes happen. Hypotheses evolve. Journeys must adapt.

Live Journey Edit ensures you don’t pay the price for experimentation.
Fix fast. Iterate instantly. Scale confidently.

WebEngage Journey Live Edits – Fail Fast, BUT Bounce Back Faster.