For fashion and beauty brands, up to 40% of sales now happen inside WhatsApp.
The difference? Smart brands use it as an actual storefront powered by customer data, not just another support channel.
Here’s how three companies enabled it with WebEngage.
Shoppers Stop: From Generic Blasts to Personal Shopping
The problem: SMS campaigns were basically digital flyers. Customers saw the deals but couldn’t actually shop or engage.
What they did: Using WebEngage’s WhatsApp integration, Shoppers Stop made every campaign interactive. Instead of “20% off everything,” customers got catalog cards showing complete looks, new arrivals, and VIP offers based on their actual shopping history.
Results that matter:
Why it worked: They stopped broadcasting and started having actual shopping conversations.
Anonymous Premium Brand: Catching Browsers Before They Bounce
The problem: Tons of people browsing product pages, very few adding to cart. Most left without sharing any contact info.
What they did: WebEngage’s automation caught people in the act. When someone spent time looking at a specific product, they got an instant WhatsApp message featuring that exact item, plus time-sensitive offers or back-in-stock alerts.
Results that matter:
Why it worked: Perfect timing plus perfect personalization. They caught people when they were already interested.
The Moms Co: Life-Stage Data Meets Smart Messaging
The problem: 80% of website visitors stayed anonymous, making personalization nearly impossible for a brand built around specific parenting stages.
What they did: Quick onsite surveys captured key details (baby’s age, main concerns, product interests). This data instantly fed into WebEngage’s system, powering WhatsApp flows with stage-appropriate bundles, milestone reminders, and seasonal care tips.
Results that matter:
Why it worked: They turned guesswork into precision by capturing the right data at the right moment.
What Makes WhatsApp Work (With WebEngage)
- Catalog sync → rich, visual shopping in-chat.
- Behavior triggers → PDP views, drop-offs, cart events.
- Instant data use → survey answers → live personalization.
- Direct revenue link → conversions, not open rates.
The Real Takeaway
WhatsApp isn’t some magic revenue solution. The magic is in how you connect your customer data to it.
Shoppers Stop, our anonymous luxury brand, and The Moms Co all won by making WhatsApp feel like a natural extension of shopping with them, not another marketing interruption.
Because when 40% of your revenue can trace back to one channel, the question isn’t whether you should use WhatsApp.
It’s whether you’re using it like a checkout counter or just another chat window.
Take a demo now, or speak to your Growth Consultant for more information.
Vanhishikha Bhargava
Diksha Dwivedi