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The Art of Smart Content Creation: Introducing Generative AI to Boost Campaign Effectiveness

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As technology reshapes industries, one groundbreaking advancement has captured the spotlight: generative artificial intelligence. With its ability to create original and compelling content, generative AI has become a game-changer for marketers.

AI empowers marketers to deliver personalized experiences at scale and drive customer engagement. According to Hubspot, generative AI provides unique opportunities for personalization and driving customer engagement:

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And that’s why we are excited to introduce generative AI as our newest feature — harnessing cutting-edge technology to transform your marketing efforts!

Introducing Generative AI by WebEngage

With the power of generative AI, we are revolutionizing how you curate campaign content:

1. Smart Email Composer

With WebEngage’s generative AI, you can now create email messages on the fly! Our advanced AI technology offers a range of benefits to enhance your email content creation process:

  • Content Suggestions: Leverage intelligent suggestions to enhance your email subject lines, ensuring they are attention-grabbing and engaging. Say goodbye to writer’s block and let our AI guide you toward creating compelling subject lines.
  • Spam Alerts: We understand the importance of reaching your subscribers’ inboxes. WebEngage AI analyzes your email content and provides real-time spam alerts, helping you optimize your email to avoid spam filters and maximize deliverability.

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  • Customized Message Templates: Tailoring your email content to specific audience segments is crucial for campaign success. WebEngage AI creates personalized message templates, taking into account your audience’s preferences, demographics, and behavioral data. This ensures that your emails resonate with each recipient, driving higher engagement and conversions.

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2. Proactive Suggestion Prompt in SMS

Crafting concise and cost-effective SMS content can be challenging, but we have you covered. Our AI technology recognizes when your SMS character length exceeds the optimal limit and proactively highlights it. Additionally, it offers alternative suggestions to help you save costs on each send. Say goodbye to wasted characters and unnecessary expenses as our AI guides you toward creating impactful and budget-friendly SMS messages.

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Why Use Generative AI by WebEngage?

With WebEngage’s generative AI, you can stay ahead of the competition and unlock the true potential of your marketing campaigns:

  • Time SavingsAutomate the content creation process to reduce manual brainstorming and drafting, and save on time and resources.
  • Customizable Content: Analyze vast amounts of customer data to generate personalized content suggestions and templates tailored to specific customer segments, ensuring highly relevant and engaging content.
  • Improved Quality and Accuracy: Generate content aligned with proven strategies and best practices, resulting in higher quality campaigns and improved marketing ROI.
  • Competitive Advantage: Create personalized and engaging content at scale. This gives you a competitive edge in delivering effective campaigns and driving revenue growth.
  • Future-readiness: As AI continues to advance, leveraging its capabilities now positions you as ready to adapt to changing customer needs and market trends.

Kickstart with Some Recommended Use Cases

E-commerce

Send highly customized emails for abandoned carts and other use cases, tailored to playfully create curiosity and fear of missing out (FOMO) among your target audience. For example, engage your Gen Z customers with an email boasting a catchy subject line, enticing them with free shipping and an exclusive 10% discount on their next purchase, and encouraging them to return and complete their purchase.

Travel & Hospitality

Target families with captivating seasonal or holiday emails. Choose from subject lines that ignite excitement, and a diverse range of friendly and informative messages about exclusive holiday packages, from exotic beach getaways to serene mountain retreats. This personalized approach aims to create unforgettable memories, enticing people to embark on their dream vacations.

BFSI

Curate concise and relevant SMS campaigns to share investment opportunities and loan offers. Leverage WebEngage AI for alternate suggestions when the character limit is exceeded, to deliver timely and cost-effective updates. By doing so, you can keep your customers informed about valuable financial opportunities without compromising message impact.

Media & Entertainment

Transform marketing for upcoming TV shows and movies with enticing email campaigns to re-engage viewers. Build hype with playful emails showcasing exclusive sneak peeks, limited-time offers, and more. With spam alerts, ensure these emails bypass spam folders, increasing their chances of reaching the audience’s inbox.

EdTech

With optimized content and precise targeting, Edtech businesses can utilize SMS and Email campaigns to streamline communication, foster engagement, and facilitate seamless interactions. Make fee reminders, login links, and other general announcements more personalized, concise, and efficient with WebEngage’s generative AI.

Conclusion

WebEngage’s generative AI combines the efficiency and scale of technology with the invaluable human touch of creativity and empathy. Leverage this game-changing feature to unlock new levels of success, build trust and foster emotional connections, as well as deliver exceptional customer experiences. In case you wish to try this feature, reach out to us at product@webengage.com.

Author

Assistant Product Marketing Manager, 

WebEngage

Harshita is a product marketing professional with 3+ years experience in related roles. Leveraging her communication, storytelling, and product positioning skills, she creates engaging content to captivate audiences. As an army kid, she loves exploring new places, cafe-hopping, and binge-watching TV shows.

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