Monthly Product Updates: January 2021

Monthly Product Updates: January 2021

We have made a bunch of additions to WebEngage. Let’s have a look at what we have achieved together in the month of December 2020-January 2021.

1. Progressive Image Rendering for In-app Notifications

Our new 3-step progressive image rendering helps images get rendered faster in in-app notifications for Android and iOS. This functionality improves the user experience when the image size is big.

A slow representation of the Progressive Image Rendering process in in-app notifications

2. Updated Twilio Integration 

Our SMS integration with Twilio now supports using a Messaging Service to increase your outbound SMS throughout (message sent per second). 

Enter your Messaging Services ID here

3. iOS Universal Links – Beta

We have now introduced iOS Universal Links in beta to allow personalized targeting and higher security on apps for iOS users. It is currently available in beta for our users. Please get in touch with your account manager for early access. 

4. iOS SDK Update

We have updated our iOS SDK and incorporated IDFA and privacy changes along with it to provide you with a higher security level. 

That’s all we have for you as of now, and a lot more planned in our upcoming releases! As we proceed towards working on the new features and launches for you, enjoy these new features to their fullest! 🙂 

If you wish to pass on any feedback about these releases or are unsure about implementing any of these features, get in touch, and we’ll help you out!


  • Created: 05 Jan 2021
  • Last Updated: 05 Jan 2021



Swati SinghLead - Product Marketing, WebEngage

Swati leads Product Marketing at WebEngage and likes conducting experiments that help data-driven marketers and PMs leverage WebEngage to build better user-engagement strategies. She is excited about seeing companies discover insights and transform their businesses with WebEngage. A graduate from BITS Pilani, Swati has done research in aerospace where she ran a very different set of experiments!

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