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New Feature: Mask Values of Attributes

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We have released a new feature today that enables you to mask values of attributes on the WebEngage dashboard. Eg. If you would like to keep the email address of your customers confidential for email marketing campaings such that your team members who don’t have the necessary permissions are not able to view the customers’ email addresses, you can now do so.

You can mark any system attribute, or any custom attribute of a user profile or an event as PII (personally identifiable field). Just head over to the Data Management section to get started. As you can see below, you can easily mark any attribute as PII to mask the value of the attribute on the dashboard and in the CSV files you download from WebEngage. In order to unmask the information such that all your team members can view the information, you can mark the item as Not PII.

Mask Values of Attributes with WebEngage

Once you mark the item as PII, the value of the attribute will be masked on the WebEngage dashboard (and also in the CSV files you download) for all your team members who don’t have access to the View PII functionality. You can set these permissions in the Account Admins section in WebEngage. By default, all your team members have access to the View PII functionality.

Mask Values of Attributes with WebEngage - 1

Try out our new feature and tell us what you think of it! Or request a demo from our Success team to learn more about this feature.



VP Products, 


Arpit is the VP of Products at WebEngage. He has a keen interest in product management of SaaS products and scaling SaaS companies through thousands of customers and millions of dollars in revenues. He often blogs about his experiences with building and scaling SaaS product on his Medium publication. Prior to WebEngage, Arpit worked in product & growth at BrowserStack and was the first product hire there. Arpit is an alum of the Indian School of Business (ISB) and the National University of Singapore (NUS).

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