WebEngage now supports tracking of users and events on AMP pages. You can now also enable your users to subscribe to your web push notifications on your AMP pages.

Alright, what are AMP pages and why has WebEngage built support for AMP pages? 

AMP is a framework developed by Google that enables your webpages to load blazingly fast. When searching on Google on your mobile phone, you must have seen a lightning icon next to some of the search results. When you click on any of these links with the lightning icon, you will notice that these web pages load almost instantaneously. 

Our new integration for AMP pages enables you to track user activity on these pages. In addition, if your user had previously visited your website and then visits your AMP page (or vice-versa), WebEngage will identify this user as the same user. The activity of this user on AMP and regular web pages will then be seamlessly stitched together so that you always have one comprehensive view of this user’s activity. 

In addition, your users will now also be able to subscribe to web push notifications on your AMP pages. You will often find that users search on Google, open your AMP page, read the content and then do not return. Wouldn’t it be awesome if you could somehow engage these users? Now, you can! You can show the opt-in prompt on your AMP pages asking your users to subscribe to your web push notifications. Any user who had previously subscribed to your web push notifications on your regular web page (on the same domain and same device) will not be shown the opt-in prompt on your AMP page (and vice-versa). 

Please refer to our AMP SDK documentation and AMP Web Push documentation for more details on how you can enable user/event tracking and web push opt-in on your AMP pages. 

Try out our new feature and tell us what you think of it! Or request a demo from our Success team to learn more about this feature.