12 Mins Read
16th November, 2017
In a constant tussle between in-app vs push notifications, targeted marketing is most effective with…
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Sharath Byloli
13 Mins Read
25th May, 2018
Let’s start this article in the good old way with some statistics.
A 2019 report revealed the…
John 
5 Mins Read
27th October, 2017
A quick analogy
Let’s understand WebHook with an example. Imagine that someone pressed the tim…
Ajit Singh
14 Mins Read
24th October, 2017
As a permission-based medium, it has an average CTR of 4-8x to that of email. In fact, a solid push …
6 Mins Read
10th October, 2017
How Financial Services Companies can reactivate their Idle/Lost Users with the help of RFM Segmentat…
Avantika Pandey
5 Mins Read
1st May, 2018
Confessions of a Customer: “Why I usually abandon my cart”
Last Friday, while having dinner with my …
