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Customer Retention

Gaming, Media & Entertainment: How to Boost Retention and Engagement

In a socially distanced world, the gaming and media & entertainment industry has thrived. From live-streaming platforms like Twitch to OTT platforms like Netflix, Amazon Prime, and others, the industry has witnessed a rapid transformation. The landscape keeps sprouting with new players in the industry. And essentially, everybody is competing for the same thing – the user’s attention.

But how to keep users engaged with your platform? It is a predicament for every business in the Gaming, Media & Entertainment industry. Figuring out when a user will start disliking something, what communication will get a user to explore something new, or how to get back an inactive user are just some of the many questions these companies juggle with every day. Beyond content creation, the brand’s ability to personalize experiences, make recommendations, and ensure timely communication to its users, impacts engagement.

And it all boils down to – retention!

To help the marketers, entrepreneurs, and product managers ace their retention marketing strategy, we explore case studies of leading Gaming, Media & Entertainment brands, and their marketing playbook. We also explore three key factors that help brands position themselves to thrive in the future:

  • Increasing user engagement and platform interaction
  • Personalizing user experience based on browsing history
  • Reducing drop-offs

As you flip through the pages of the customer spotlight booklet, you’ll be fascinated to discover how some of our leading gaming, media, and entertainment clients are accelerating their user engagement and retention using WebEngage’s marketing automation platform. And are also driving massive success by delivering one-to-one, highly memorable user experiences.

In this e-book, you will get access to:

  • How Junglee games achieved 87% conversions from targetted communication
  • Alt Balaji’s strategy to boost user retention by 30%
  • Personalization effect in reducing costs by 90% for Modrykonik.sk (a social network platform in Slovakia and the Czech Republic)

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