Customer Engagement is the go-to strategy for almost all businesses to power their retention efforts. It plays a pivotal role in measuring a brand’s one-to-one interaction with its buyers across various touchpoints. Additionally, it adds value to the buyer’s overall brand experience, beyond just the transactional relationships. An amazing way of building brand relationships is by leveraging inventory-led customer engagement.
Today, user engagement goes beyond marketing, sales, or support. It’s an ongoing practice where brands actively interact with their customers using messaging that interests, educates, or motivates them, and encourages a two-way conversation.
This gives rise to Inventory-led Engagement – engagement initiated by the business on any change in the inventory, that might interest their customers. With WebEngage, you can achieve this using “Relays“. Relays are intelligent workflows that help you automate communication with users based on changes that happen in the business or inventory.
- Product updates
- New arrivals
- Price drops
- Stock alerts
- New course update
- Instructor changes
- Flight price hike, etc.
This is in contrast to events performed by the user like cart abandonment, sign-up, purchase complete, etc.
Inventory-led customer engagement is NOT about sending a one-time campaign to users, that businesses often send in an ad-hoc, chaotic manner. They are workflows triggered by businesses, that once set-up, let you communicate with your users for their lifetime (until stopped) and educate them about aspects that matter to them the most. With this, let’s have a look at how brands can exercise Inventory-led Engagement today.