In-App Message is arguably the most under-appreciated channel of engagement. Even though In-App Messages are not as popular as Mobile Push Notifications, it is a critical channel to have in your arsenal of channels of engagement.
In the race to acquire new users, retention rates have dwindled and churn rates have reached new highs. Therefore, it comes as no surprise that after three months of app usage, 80% of your users churn (Source: ThinkWithGoogle). In fact, 23% of apps get uninstalled after just a single session. These horrifying stats behooves marketers to put In-App Messaging on priority as a channel of engagement with users.
Download this eBook to learn how you can use In-App Messages to keep your users active and engaged!