Arata drives retention-led growth with WebEngage
About Arata Arata is an Indian wellness brand founded by Dhruv Madhok and Dhruv Bhasin in 2018. The brand is committed to creating natural, vegan, plant-based, and chemical-free skin and hair care products for both men and women. Arata aims to replace harmful, carcinogenic products with natural and chemical-free alternatives. With this vision in mind, […]
Farmers Fresh Zone, an online D2C store sees a 40% increase in purchase orders within six months
The emerging Agritech market and Farmers Fresh Zone According to a government report, agriculture is the primary source of livelihood for about 58% of India’s population. With time, businesses have realized that there’s more to the sales side of agriculture than just mandis. One such company is Farmers Fresh Zone. Started in 2016, the Kerala-based agritech […]
How Epigamia scooped out a 25% QoQ rise in orders placed with hyper-personalized emails using WebEngage
About Epigamia Centering its motto around innovation, Epigamia is a Mumbai-based Greek Yogurt brand that has 35+ products to offer, the range of which is quite vast. Yogurt, beverages, desserts, cheese, spreads, and more, Epigamia has them all, in different sizes and flavors. Best part? Being all-natural, they call themselves Activists of Taste and Advocates […]
ALMO, a men’s essential D2C brand, sees a 35% increase in the number of orders placed in six months with WebEngage
About ALMO Launched in June 2020, ALMO caters to the urban Indian men with essentials aimed to provide comfort, function, and sustainability all at the same time. Almo aims to evolve into a one-stop destination for premium men’s essential needs. The D2C brand offers products and essentials that meet international trends, styles, and quality. To […]
Eske Paris became a digital-first brand and saw a 25% boost in repeat purchases within six months
About Eske Eske Paris is a premium travel and lifestyle D2C brand that was designed to fabricate products that are a perfect blend of modern aesthetics and high quality. The wide range of lightweight and travel-friendly products, including shoulder bags, totes, satchels, wallets, and laptop bags, are made from vegetable-tanned leather. Founded by Shivam Khanna […]
Innovist, a personal care brand, increased their repeat purchases by 28%
About Innovist Innovist is a personal care brand with a focus on hair and skin care. The brand offers personalised products ranging from hair conditioners, and shampoos to oils, and much more. Innovist started to revolutionize the personal care industry through its personalized approach to hair care products. Users can place an order on Innovist’s […]
PHOOL, an Indian social impact startup, increases its revenue by 23%
About PHOOL PHOOL is the world’s first profitable and lean solution to the ‘temple waste’ problem. Founded by Ankit Agarwal in 2017, PHOOL collects floral waste from temples, preventing them from getting dumped into rivers. These sacred flowers are then handcrafted into charcoal-free incense sticks by women from marginalized sections of society. Once the incense […]
How MyGlamm, an online color cosmetics brand, achieves 166% uplift in conversions
Company Profile MyGlamm is an online cosmetics brand that was founded by Darpan Sanghvi in 2012. Along with the new age color cosmetics products that MyGlamm sells, it is also an online marketplace for beauty aestheticians. Users can place orders on MyGlamm’s website, iOS, and Android app. The Mumbai-based startup is also the first in […]
How Chaayos, an offline cafe chain improved its customer retention using marketing automation
Customer Profile Founded in November 2012, Chaayos is a venture by Nitin Saluja and Raghav Verma, addressing the innate need of Indians for a hygienic, made-to-taste cup of chai, beyond the comfort of their homes. In this case study, we will discuss: Chaayos’ Growth Story The Challenge The WebEngage Effect (Solution and Outcome) Organizing […]
How Mahindra Reva, India’s largest electric car company, uses Web Pop-ups to increase requests for test drive by 15%
Customer Profile Mahindra Reva is a pioneer of electric vehicle (EV) technologies and one of the world’s most experienced EV manufacturers. Founded in 1994 as the Reva Electric Car Company, the company was a joint venture between the Maini Group of Bangalore and AEV LLC of USA. Since then, the company has remained focused on creating […]
