FirstCry, Asia’s largest online store for baby & kids products, boosts its repeat purchases by over 400%
About FirstCry FirstCry.com, founded in 2010, is Asia’s largest online store for baby & kids products. The brand offers a wide range of products through its app, website, and offline stores, boasting over 200k unique baby & kids products from 6000 brands. They’ve also built India’s largest community of parents. FirstCry Parenting is an online […]
EGO, Pakistan’s Fastest Growing Fashion Brand, Boosts Its Average Order Value by Over 12%
About EGO EGO is a leading fashion brand based out of Pakistan. The brand offers edgy, funky, and high-quality ethnic wear for women and young girls. EGO is owned and run by M2 Private Limited and has around 17 physical outlets in all the leading cities of Pakistan along with an online presence to cater […]
Clovia, India’s fastest growing lingerie brand, witnesses 85% uplift in revenue using Funnel Analysis
About Clovia Launched in 2015, Clovia is one of the leading and fastest-growing full-stack lingerie, sleepwear, shape-wear, and intimate hygiene brands in India. It offers women a one-stop destination for all their lingerie needs. It also allows them to choose from a whopping collection of designs at their preferred time and medium. Initially started with […]
How Goto, an emerging online shopping store, scales online communication, and personalizes campaigns for 10x conversions
Company Profile Founded in 2016, Goto.com is one of the most rapidly expanding online shopping stores in Pakistan. This e-commerce store displays a vast variety of product categories that cater to a myriad of customer needs such as Apparel, Footwear, Accessories, Electronics, Computing, Phones, Appliances, etc. Its round-the-clock availability and swift delivery have enlarged its […]
How MyGlamm, an online color cosmetics brand, achieves 166% uplift in conversions
Company Profile MyGlamm is an online cosmetics brand that was founded by Darpan Sanghvi in 2012. Along with the new age color cosmetics products that MyGlamm sells, it is also an online marketplace for beauty aestheticians. Users can place orders on MyGlamm’s website, iOS, and Android app. The Mumbai-based startup is also the first in […]
How DODuae.com UAE’s fastest growing E-commerce store uses Journeys to recover 14.77% of its abandoned carts
Customer Profile DODuae.com is one of UAE’s largest online shopping store. Started in 2015, it managed to rapidly grow its traction because of its relatively low pricing and real super fast delivery. The company claims to have delivered more than 70% of all the orders on its portal in less than 24 hours. It is […]
How StarQuik, a Tata company in the online grocery space, uses Journeys to increase new user acquisition by a massive 2300%
Customer Profile Starquik is a TATA group-owned entity. Through Starquik.com, India’s oldest conglomerate aims to deliver an omnichannel experience to their Starbazaar customers. Starbazaar is again a Tata-owned supermarket chain operating in multiple metropolitan cities across India. The Objective The online grocery retail in India is at a nascent stage and hasn’t penetrated even 1% […]
How PrettySecrets, an online lingerie retailer in India, uses Journeys to reduce cart abandonment by 7.3%
Customer Profile Prettysecrets is the online arm of Mumbai-based lingerie retailer MTC e-commerce private Ltd. The company has so far raised $8 million in funding. The Objective In one of our former case-studies, we had profiled a journey built by Zivame, India’s largest lingerie retailer, which addressed the problem of ‘page abandonment’. If you have […]
How Yayvo, Pakistan’s largest E-commerce company, uses Personalization and Journeys to increase conversions by 8%
Customer Profile Yayvo is Pakistan’s largest homegrown online shopping destination. It is an offshoot of TCS E-COM which in turn is a subsidiary of TCS Pvt Limited- Pakistan’s largest supply chain company. The Objective Product viewed and abandoned is a very common event in the e-commerce business. Users come to the website, view the product, and […]
How Zivame, an online lingerie retailer, uses Web Push & Web Pop-ups through Journeys to increase conversion by 20%
Customer Profile Zivame is one of India’s largest lingerie marketplace functioning in both online and offline space. Founded in 2011, the company has so far raised $46 million in venture capital and currently caters to 1.5 million+ active users on their online properties. Initially, the company was totally into online retailing but forayed into physical space […]
