Episode 21

Plix’s Potent Potion: Data Empowered RoAS Triumph in the Nutri-Health Jungle

Tune in as we chat with Rishubh Satiya and unveil the inside scoop on how Plix carved its path to success.

1 hr 3 mins | August 10, 2023

About the episode

Dive into the 21 episode of the State of Retention Marketing podcast, hosted by Ankur Gattani, VP – Growth & Marketing, WebEngage. Our guest for this episode is none other than Rishubh Satiya, the CEO & Co-Founder of Plix, who takes us through the brand’s thrilling growth story.

Picture this: a potent blend of ambitious dreams, a dash of entrepreneurial spirit, and an unshakable obsession with data, math, and achieving those satisfying positive ROAS figures. And the result? Well, it’s what catapulted Plix into a whopping INR 150 Crore ARR business in just 4 years!

But there’s more to the tale. It’s not just about profits and revenue. It’s about the art of content, the secret sauce of retention, and the magic of unit economics.

So, tune in as we chat with Rishubh Satiya and unveil the inside scoop on how Plix carved its path to success.

Navigate through the chapters

02:08

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From Engineer to Plant-Based Trailblazer

04:20

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Collaboration > Competition: Joining Forces for Success

06:39

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Tradition Meets Modern: Nutri-Health Solutions for Daily Wellbeing

11:10

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Unit Economics: ACV's Effervescence Market Triumph

14:45

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Maximizing UGC for Effective Upselling and Cross-Selling

16:55

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Learnings & Regrets: The Importance of Early Retention Initiatives

19:27

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Plix's Dynamic Content and Retention Strategies

24:25

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2X ROAS: The Winning Equation of Math, Data, and A/B Testing

27:12

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Prioritizing Unit Economics, Clear ROAS Attribution over Branding

30:00

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Steering Clear of Discounting Pitfalls to Achieve Revenue Goals

34:49

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Acquiring Customers: Plix's Organic, Influencer, and Viral Strategies

38:11

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Rolling Up Sleeves: Life as a Bootstrapped Co-Founder

43:46

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Rishubh's Leadership Quest: Traits Sought After Raising Capital

45:39

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Plix's Growth Metrics: ROAS and More

49:52

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Balancing Expectations and ROAS Across Channels: Plix's Approach

51:57

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The Impact of VC Funding on Plix's Growth Strategy

54:36

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Founders’ Vision: Sustainable Growth Without Capital Exhaustion

56:26

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Raising Capital: Navigating the Reality Beyond Glorification

58:55

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Evolving Beyond Profitability: Journey to Scalable Market Leadership

About the speaker

Rishubh Satiya

CEO & Co-Founder at Plix

Rishubh Satiya, the CEO & Co-Founder, exudes boundless enthusiasm when it comes to business. He fearlessly dives into challenges, unafraid to get his hands dirty and lead by example. With an unwavering commitment to growth and innovation, Rishubh’s dynamic leadership shapes Plix’s path in the nutri-health landscape.