Episode 45

Policy Holders, Premiums, and Buyer Personas

Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?

39 mins

About the episode

This is a ‘Common Threads’ episode of The State of Retention Marketing Podcast, where we’re drawing parallels between insights from two different episodes.

Today, we’re tying together two conversations Ankur had with Max Life Insurance and the other with Edelweiss Tokio Life Insurance. We speak to Max’s D2C head – Sameer Jain, and Edelweiss’s CMO – Abhishek Gupta.

Ankur Gattani explores a conversation with Abhishek & Sameer about the insurance landscape in India, their strategies, user cycle, user behavior, and more.

This is episode 45, tune in.

Navigate through the chapters

00:52

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More About The Insurance Landscape In India

07:27

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Their Strategies — Diving In Headfirst Or Playing It Safe?

13:25

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The Big Buyer Persona

19:03

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The Post-Purchase Game: What Metrics Do They Track?

25:12

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Selling Insurance: What Are Your Users Looking For?

About the speaker

Abhishek Gupta

CMO at Edelweiss Tokio Life Insurance

Abhishek Gupta is a seasoned Chief Marketing Officer with a proven track record in the Banking, Financial Services, and Insurance (BFSI) as well as the retailing industry. Drawing upon a wealth of experience, he has consistently demonstrated strategic prowess and impactful leadership throughout his career. Currently serving as the Chief Marketing Officer at Edelweiss Tokio Life Insurance, Abhishek is at the forefront of shaping and executing innovative marketing strategies within the dynamic landscape of the insurance sector.

Sameer Jain

VP & Head of D2C eCommerce at Max Life Insurance

Sameer Jain is a growth-focused and innovative leader, skilled in solving customer-centric business challenges through technology and data. Currently leading a team dedicated to building India’s largest and most loved D2C insurance business – Max Life Insurance, Sameer is setting industry benchmarks with his visionary approach.