The State of Retention Marketing podcast returns with yet another exploration into the dynamic world of gaming, highlighting the ever-evolving landscape of technology and consumer behavior. This time, Ankur Gattani and Rahul Raina, Vice President of Products at ONMO, lead the discussion on cloud gaming.
Rahul’s extensive experience in the tech sector, dating back to the era of Value Added Services (VAS), provides a rich backdrop for the conversation. Having transitioned from delivering news via SMS to spearheading ONMO’s global initiatives, Rahul’s insights offer a comprehensive view of the digital evolution.
Ankur’s keen interest in understanding ONMO’s operations prompts an exploration of their cloud gaming platform, designed specifically for mobile users. Foregoing traditional app downloads, ONMO emphasizes subscription models tailored to diverse demographics, particularly in the Indian market.
The conversation delves deep into the intricate economics of gaming, including strategies for managing in-game currency and fostering sustained player engagement through targeted offers and shared subscriptions. These insights underscore the strategic importance of monetization and user retention in the gaming industry.
Of particular interest is the broader impact of gaming’s acquisition and retention tactics on adjacent sectors, such as e-commerce and quick commerce. The discussion highlights the emergence of gamified loyalty programs and social currency as influential factors in consumer engagement beyond the realm of gaming.
As the episode unfolds, Ankur emerges with a wealth of new perspectives and a renewed sense of anticipation for the future of gaming.
