Personalization Made Easy: Latest Marketing Tools You Can’t Miss

Are you trying your best to make your customers feel seen and heard?

We heard you loud and clear! This month, we have rolled out updates to make your campaigns more flexible, engaging, and efficient.

What’s New?

1. Fallback Recommendations – Flexible & Reliable

Ensure your users always see relevant suggestions with Fallback Recommendations. Even if your primary recommendation doesn’t have enough items, you can set up to 3 backup options.

For example:
Your Primary Recommendation is Personalized (e.g., White Shirts)
Your Fallback Recommendations can be:

1. Static (Top Sellers in White Shirts)
2. Personalized (Shirts viewed by the user)
3. Relevant (Customers Also Bought white tops)

These backups automatically activate in order, filling gaps and keeping recommendations fresh and relevant. Plus, duplicates are automatically removed for a unique user experience.

Learn more 👉

2. Lists Support for SDK-based Campaigns

Previously, targeting in SDK-based campaigns was limited to broader user segments. Now, you can target specific lists with precision for

1. Web Personalization (In-line Content), and
2. App Personalization (In-line Content and In-app Notifications).

Once updated, you can easily select Lists from the “Show To” or “Send To” dropdown while creating campaigns.

Note: Ensure your SDK is updated to Android v4.17.0 or iOS v6.13.0 to start using this feature.
Bonus: List Support for On-Site Notifications is coming soon!

Learn more about Web & App Personalization. 👉

3. AMP Support for Self-Serve ESP

Interactive and fast-loading AMP emails are now live! Build engaging emails with ease across platforms like SparkPost, SendGrid, AWS SES, Netcore, and more.

It’s time to give your email campaigns a modern, dynamic edge.

Learn more 👉

SDK Updates — Your Campaigns, Optimized

Here’s a quick summary of what’s been improved:

Android

1. v4.16.3 & v4.16.4: Bug fixes and optimizations
2. v4.17.0: Lists support for SDK-based campaigns

iOS

1. v6.12.0: Added deeplink retrieval function
2. v6.13.0: Lists support for SDK-based campaigns

Learn more about Android and iOS updates 👉

That’s all folks! If you have any queries, feel free to contact your Account Manager or write to us at product@webengage.com.

Happy marketing!💫