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Blog
8 Mins Read
Psychographic Segmentation in Marketing: What It Is and How to Use It
5th December, 2024
Introduction: Demographics can only take you so far — they tell you who your customers are but not w...
10 Mins Read
What is Behavioral Segmentation, and Why Should Marketers Use It?
2nd December, 2024
Behavioral segmentation is a marketing strategy that divides consumers into groups based on their be...
15 Mins Read
Cracking the Code: Segmentation and Personalization Strategies in Telecom
22nd September, 2023
The telecommunications industry is a behemoth that supports the foundation of contemporary communic...
eBook
Customer Engagement 2024 | A Global Trends & Benchmarks Report
State of User Engagement 2023
Single Source Of Truth – A Complete CDP Guide
Case Study
13th May, 2025
Learn how leading OTT &n OTA platform Travelxp amassed an increase in revenue, open rates, user engagement and more with WebEngage.
Year-On-Year Revenue Growth Driven by Hyper-Personalized Emails
Newsroom
5 Mins Read
India Sees a 163% Surge in Revenue from Contextual Marketing Campaigns in 2024
30th April, 2025
Personalization is Paramount, But Engagement Lags
India Leads in User Engagement Evolution with Con...
3 Mins Read
Raahul Seshadri of WebEngage: Personalization and retention will redefine marketing success
31st January, 2025
Raahul Seshadri, Director of AI and Tech, WebEngage, writes exclusively for our special seri...
3 Mins Read
WebEngage’s Raahul Seshadri on harnessing AI for personalized engagement
11th February, 2025
In 2024, WebEngage has strategically harnessed AI-driven tools to personalize customer journ...
