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User Engagement

State of User Engagement 2023

State of User Engagement
State of User Engagement

The State of User Engagement In Indonesia 2023 report slices and dices customer interaction trends in Indonesia, identifies empirical patterns, examines challenges that companies face in deploying campaigns, and reveals solutions to elevate user engagement strategies.

Why should you know about these trends and patterns?

Brands are spending hours chasing the user for attention but little time understanding users. Behind successful user engagement lies data. This data-driven report reveals exclusive user engagement parameters that form a winning marketing strategy and explores key themes in user engagement in Indonesia.

What’s in the report?

Learning about the maturity of communication channels, segmentation frameworks, personalization tactics, and martech tools across industries will help you understand where you are and where you need to be.

To help you do that, we’ve included:

  • Problems in building great user engagement strategy
  • Most commonly used and top-performing engagement channels
  • Adoption of segmentation & personalization
  • Components of a user engagement stack
  • User engagement maturity across companies and industries
  • Expert insights

And more!

Who is this report for?

Think of this report as a visual guide for omnichannel marketers and leaders. Having said that, anyone with an interest in marketing, sales, entrepreneurship, or any business discipline can benefit from the report’s takeaways.

Why should you read this report?

To discover tech maturity, top channels, segmentation, personalization, martech stacks, and AI. Get insights from the report to make precise data-led decisions and optimize your marketing campaigns to fit your narrative.

The State of User Engagement in Indonesia 2023 report is the result of a collaboration between Apiary Academy and WebEngage. We hope it equips brands with valuable insights to help them along their user engagement journey to drive greater business value and growth.

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